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Below is an in-depth analysis and side-by-side comparison of The Connoisseur vs Tastings including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $200,000 - $270,000 | $300,000 |
Franchise Fee | $29,500 | N/A |
Royalty Fee | 6% | 5% |
Advertising Fee | - | 1% |
Year Founded | 1972 | - |
Year Franchised | 1988 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks | - |
Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
Packaged with personalized labels, wine sold by Sanford and Annalisa French's company comes from vineyards in California and cellars in Europe. While it is illegal to ship wine directly to consumers in 39 states, Redondo Beach, California-based The Connoisseur has established a network of franchises and distributors that, like florists, can take orders from other stores and deliver wine and other gifts within 48 hours.
"Tastings" is truly about creating a wonderful and unique "Wine Experience" for our customers. We are Friends, Neighbors, and Wine Enthusiasts who happened upon a remarkable wine bar in Italy. After sheer amazement at the progressive wine-sampling technology, we knew we had to share it with everyone back home. After years of research and hard work, not to mention a lot of wine "sampling", we opened Tastings with the intention of impressing everyone else beyond the limits of how the bar in Italy impressed us. Tastings opened its first location in the dynamic area of downtown St Petersburg, FL in 2005. After months of inquiries and wishes for other locations, we decided to franchise Tastings in order to share this exciting new concept with everyone across the nation. It was in August of 2006 that we sold our first franchise and then our second franchise just a few months later. The level of interest since then has only intensified and we are looking forward to an exhilarating new year. We hope you will find the comfortable atmosphere of Tastings to be that of your own home. Entertaining with friends and enjoying wine & food is truly a passion of ours, and we are excited to share with you the venue to do so yourself. Cheers! Penny Maso, President