Bruster's Real Ice Cream vs Shake's Frozen Custard Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Shake's Frozen Custard including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Bruster's Real Ice Cream Franchise
Shake's Frozen Custard Franchise
Investment $229,200 - $1,315,000 $162,000 - $287,000
Franchise Fee $35,000 $30,000
Royalty Fee 5% 5%
Advertising Fee 3% 3%
Year Founded 1989 1991
Year Franchised 1993 1998
Term Of Agreement 10 years 10 years
Term Of Agreement 10 years 10 years
Renewal Fee - 50% of initial franchise fee


Business Experience Requirements

 
Bruster's Real Ice Cream Franchise
Shake's Frozen Custard Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
  • General business experience

  • Financing Options

     
    Bruster's Real Ice Cream Franchise
    Shake's Frozen Custard Franchise
      In-House/3rd Party In-House/3rd Party
    Franchise Fees No/Yes No/No
    Start-up Costs No/Yes No/Yes
    Equipment No/Yes No/Yes
    Inventory No/Yes No/No
    Receivables No/Yes No/No
    Payroll No/Yes No/No

    Training & Support

     
    Bruster's Real Ice Cream Franchise
    Shake's Frozen Custard Franchise
    Training On-The-Job Training: 68 hours Classroom Training: 12 hours As necessary
    Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
    Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

    Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

    Co-op advertising, Ad slicks
    Operations Absentee Ownership Allowed

    Number of Employees Required to Run: 15 - 30

    25% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 20

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)


    Expansion Plans

     
    Bruster's Real Ice Cream Franchise
    Shake's Frozen Custard Franchise
    US Expansion Yes Yes
    Canada Expansion No No
    International Expansion No No

    Start-Up Costs and Fees Mobile

    Investment
    Bruster's Real Ice Cream Franchise
    $229,200 - $1,315,000
    Shake's Frozen Custard Franchise
    $162,000 - $287,000
    Franchise Fee
    Bruster's Real Ice Cream Franchise
    $35,000
    Shake's Frozen Custard Franchise
    $30,000
    Royalty Fee
    Bruster's Real Ice Cream Franchise
    5%
    Shake's Frozen Custard Franchise
    5%
    Advertising Fee
    Bruster's Real Ice Cream Franchise
    3%
    Shake's Frozen Custard Franchise
    3%
    Year Founded
    Bruster's Real Ice Cream Franchise
    1989
    Shake's Frozen Custard Franchise
    1991
    Year Franchised
    Bruster's Real Ice Cream Franchise
    1993
    Shake's Frozen Custard Franchise
    1998
    Term Of Agreement
    Bruster's Real Ice Cream Franchise
    10 years
    Shake's Frozen Custard Franchise
    10 years
    Renewal Fee
    Bruster's Real Ice Cream Franchise
    -
    Shake's Frozen Custard Franchise
    50% of initial franchise fee


    Business Experience Requirements

    Experience
    Bruster's Real Ice Cream Franchise
    *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
    Shake's Frozen Custard Franchise

  • General business experience

  • Financing Options

      In-House/3rd Party
    Franchise Fees
    Bruster's Real Ice Cream Franchise
    No/Yes
    Shake's Frozen Custard Franchise
    No/No
    Start-up Costs
    Bruster's Real Ice Cream Franchise
    No/Yes
    Shake's Frozen Custard Franchise
    No/Yes
    Equipment
    Bruster's Real Ice Cream Franchise
    No/Yes
    Shake's Frozen Custard Franchise
    No/Yes
    Inventory
    Bruster's Real Ice Cream Franchise
    No/Yes
    Shake's Frozen Custard Franchise
    No/No
    Receivables
    Bruster's Real Ice Cream Franchise
    No/Yes
    Shake's Frozen Custard Franchise
    No/No
    Payroll
    Bruster's Real Ice Cream Franchise
    No/Yes
    Shake's Frozen Custard Franchise
    No/No

    Training & Support

    Training
    Bruster's Real Ice Cream Franchise
    On-The-Job Training: 68 hours Classroom Training: 12 hours
    Shake's Frozen Custard Franchise
    As necessary
    Support
    Bruster's Real Ice Cream Franchise
    *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Shake's Frozen Custard Franchise
    Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
    Marketing
    Bruster's Real Ice Cream Franchise
    Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

    Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

    Shake's Frozen Custard Franchise
    Co-op advertising, Ad slicks
    Operations
    Bruster's Real Ice Cream Franchise
    Absentee Ownership Allowed

    Number of Employees Required to Run: 15 - 30

    Shake's Frozen Custard Franchise
    25% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 20

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)


    Expansion Plans

    US Expansion
    Bruster's Real Ice Cream Franchise
    Yes
    Shake's Frozen Custard Franchise
    Yes
    Canada Expansion
    Bruster's Real Ice Cream Franchise
    No
    Shake's Frozen Custard Franchise
    No
    International Expansion
    Bruster's Real Ice Cream Franchise
    No
    Shake's Frozen Custard Franchise
    No

    Company Overviews

    About Bruster's Real Ice Cream

    Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

    In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

    The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

    Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

    #54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
    Veteran Incentives  50% off franchise fee

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    In Franchise Business Reviews Top 200.

    "Top
    #23 in Gator's Top franchises.



    About Shake's Frozen Custard

    Shake's Frozen Custard was established on three principles: Quality, Service, and Cleanliness. Today, these simple principles serve as the foundation from which Shake's, the Brand, continues to evolve. Our uncompromising dedication to the highest level of quality standards and our deep passion for service are, and will forever remain, the heart and soul of Shake's Frozen Custard. At Shake's Frozen Custard, we have an unrelenting focus on the future but we build our dreams on experience. Don and Debbie Osborne, founders of Shake's Frozen Custard, take great pride in having created a friendly, family oriented business. We realize that business success is fueled by individual customer experiences. Shake's Frozen Custard has an incredible ability to knock down the barriers of time and space in transporting us to those moments in our memory in which we experienced excitement, contentment, satisfaction, fun or any number of the seemingly infinite descriptors of human emotion. Shake's Frozen Custard offers the highest quality, premium ice cream today with the fast, friendly "service with a smile" of days gone by. Shake's Frozen Custard is a vibrant, one of a kind experience driven by a variety of interactive zones and viewing stations all leading to the presentation of the "World's best frozen dessert!" Shake's is much, much more than a simple restaurant. Shake's is a multi-sensory experience in which friends, families and loved ones build long lasting memories of quality, fun, and excitement. Every component of the facility generates a symphonic atmosphere that lends itself to the creation of wholesome, multi-generational, electrifying experiences. Customers of all ages enjoy reliving memories of "homemade" ice cream outings of days gone by with those special people in their lives. Shake's Frozen Custard provides our customers with a timeless and exciting experience - creating Memories of pure, powerful joy through a steadfast commitment to uncompromising quality, service, and cleanliness.