Bruster's Real Ice Cream vs Happy Joe's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Happy Joe's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Bruster's Real Ice Cream Franchise
Happy Joe's Franchise
Investment $229,200 - $1,315,000 $24,470 - $1,030,625
Franchise Fee $35,000 $15,000 - $17,000
Royalty Fee 5% 4.5%-5%
Advertising Fee 3% 1.5%
Year Founded 1989 1972
Year Franchised 1993 1973
Term Of Agreement 10 years 15 years
Term Of Agreement 10 years 15 years
Renewal Fee - 10% of fee or $2K


Business Experience Requirements

 
Bruster's Real Ice Cream Franchise
Happy Joe's Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
  • General business experience

  • Financing Options

     
    Bruster's Real Ice Cream Franchise
    Happy Joe's Franchise
      In-House/3rd Party In-House/3rd Party
    Franchise Fees No/Yes No/Yes
    Start-up Costs No/Yes No/Yes
    Equipment No/Yes No/Yes
    Inventory No/Yes No/Yes
    Receivables No/Yes No/Yes
    Payroll No/Yes No/Yes

    Training & Support

     
    Bruster's Real Ice Cream Franchise
    Happy Joe's Franchise
    Training On-The-Job Training: 68 hours Classroom Training: 12 hours On-The-Job Training: 300 hours Classroom Training: 40 hours
    Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software
    Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

    Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

    Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app
    Operations Absentee Ownership Allowed

    Number of Employees Required to Run: 15 - 30

    33% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 45

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)


    Expansion Plans

     
    Bruster's Real Ice Cream Franchise
    Happy Joe's Franchise
    US Expansion Yes Yes
    Canada Expansion No No
    International Expansion No Yes

    Start-Up Costs and Fees Mobile

    Investment
    Bruster's Real Ice Cream Franchise
    $229,200 - $1,315,000
    Happy Joe's Franchise
    $24,470 - $1,030,625
    Franchise Fee
    Bruster's Real Ice Cream Franchise
    $35,000
    Happy Joe's Franchise
    $15,000 - $17,000
    Royalty Fee
    Bruster's Real Ice Cream Franchise
    5%
    Happy Joe's Franchise
    4.5%-5%
    Advertising Fee
    Bruster's Real Ice Cream Franchise
    3%
    Happy Joe's Franchise
    1.5%
    Year Founded
    Bruster's Real Ice Cream Franchise
    1989
    Happy Joe's Franchise
    1972
    Year Franchised
    Bruster's Real Ice Cream Franchise
    1993
    Happy Joe's Franchise
    1973
    Term Of Agreement
    Bruster's Real Ice Cream Franchise
    10 years
    Happy Joe's Franchise
    15 years
    Renewal Fee
    Bruster's Real Ice Cream Franchise
    -
    Happy Joe's Franchise
    10% of fee or $2K


    Business Experience Requirements

    Experience
    Bruster's Real Ice Cream Franchise
    *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
    Happy Joe's Franchise

  • General business experience

  • Financing Options

      In-House/3rd Party
    Franchise Fees
    Bruster's Real Ice Cream Franchise
    No/Yes
    Happy Joe's Franchise
    No/Yes
    Start-up Costs
    Bruster's Real Ice Cream Franchise
    No/Yes
    Happy Joe's Franchise
    No/Yes
    Equipment
    Bruster's Real Ice Cream Franchise
    No/Yes
    Happy Joe's Franchise
    No/Yes
    Inventory
    Bruster's Real Ice Cream Franchise
    No/Yes
    Happy Joe's Franchise
    No/Yes
    Receivables
    Bruster's Real Ice Cream Franchise
    No/Yes
    Happy Joe's Franchise
    No/Yes
    Payroll
    Bruster's Real Ice Cream Franchise
    No/Yes
    Happy Joe's Franchise
    No/Yes

    Training & Support

    Training
    Bruster's Real Ice Cream Franchise
    On-The-Job Training: 68 hours Classroom Training: 12 hours
    Happy Joe's Franchise
    On-The-Job Training: 300 hours Classroom Training: 40 hours
    Support
    Bruster's Real Ice Cream Franchise
    *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Happy Joe's Franchise
    Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software
    Marketing
    Bruster's Real Ice Cream Franchise
    Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

    Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

    Happy Joe's Franchise
    Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app
    Operations
    Bruster's Real Ice Cream Franchise
    Absentee Ownership Allowed

    Number of Employees Required to Run: 15 - 30

    Happy Joe's Franchise
    33% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 45

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)


    Expansion Plans

    US Expansion
    Bruster's Real Ice Cream Franchise
    Yes
    Happy Joe's Franchise
    Yes
    Canada Expansion
    Bruster's Real Ice Cream Franchise
    No
    Happy Joe's Franchise
    No
    International Expansion
    Bruster's Real Ice Cream Franchise
    No
    Happy Joe's Franchise
    Yes

    Company Overviews

    About Bruster's Real Ice Cream

    Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

    In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

    The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

    Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

    #54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
    Veteran Incentives  50% off franchise fee

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    In Franchise Business Reviews Top 200.

    "Top
    #23 in Gator's Top franchises.



    About Happy Joe's

    Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.

    Seeking new franchisees in the following regions/states:

     Iowa, Illinois, Minnesota, Missouri, North Dakota and Wisconsin

    The total investment necessary to begin operations of a Happy Joe’s Full Size Restaurant or Happy Joe’s PizzaGrille Restaurant is $279,750 to $1,030,625. This includes $0 to $16,500 that must be paid to the franchisor or an affiliate.
    The total investment necessary to begin operations of a Happy Joe’s DELCO Facility is $164,500 to $423,000. This includes the $0 to $16,500 that must be paid to the franchisor or an affiliate.
    The total investment to begin operations of a Happy Joe’s Satellite ranges from $24,470 to $132,340. This includes the $0 to $16,500 paid to the franchisor or an affiliate.
    The total investment necessary to begin operations of a Happy Joe’s Area Developer business ranges from $17,625 to $94,100. This includes the development fee ranging from $15,000 to $45,000 that must be paid to the franchisor.