Bruster's Real Ice Cream vs Planet Smoothie Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Planet Smoothie including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Bruster's Real Ice Cream Franchise
Planet Smoothie Franchise
Investment $229,200 - $1,315,000 $190,150 - $358,500
Franchise Fee $35,000 $12,000 - $25,000
Royalty Fee 5% 5%
Advertising Fee 3% 2%
Year Founded 1989 1995
Year Franchised 1993 1995
Term Of Agreement 10 years -
Term Of Agreement 10 years -
Renewal Fee - -


Business Experience Requirements

 
Bruster's Real Ice Cream Franchise
Planet Smoothie Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

A Planet Smoothie franchisee should have an outgoing personality and a desire to provide customers a healthier option. You should also enjoy going out into the community to meet new people and let them know about your store. Building partnerships in the community is key to growing revenue for your store. We provide a detailed game plan to help you build awareness, and executing the game plan can be half the fun of owning a store: You get to be the person who makes the community a little bit better and a little bit healthier, and communities love that! To open a store, you need at least $100,000 in liquid capital and a net worth of $400,000.


Financing Options

 
Bruster's Real Ice Cream Franchise
Planet Smoothie Franchise
  In-House/3rd Party In-House/3rd Party
Franchise Fees No/Yes -/-
Start-up Costs No/Yes -/-
Equipment No/Yes -/-
Inventory No/Yes -/-
Receivables No/Yes -/-
Payroll No/Yes -/-

Training & Support

 
Bruster's Real Ice Cream Franchise
Planet Smoothie Franchise
Training On-The-Job Training: 68 hours Classroom Training: 12 hours

Hands-on experience in operating a Planet Smoothie restaurant in Atlanta, Georgia. This covers all facets of operating the Planet Smoothie business. A Planet Smoothie representative will then assist you at the opening of your first restaurant.

Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

-
Operations Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

-

Expansion Plans

 
Bruster's Real Ice Cream Franchise
Planet Smoothie Franchise
US Expansion Yes -
Canada Expansion No -
International Expansion No -

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream Franchise
$229,200 - $1,315,000
Planet Smoothie Franchise
$190,150 - $358,500
Franchise Fee
Bruster's Real Ice Cream Franchise
$35,000
Planet Smoothie Franchise
$12,000 - $25,000
Royalty Fee
Bruster's Real Ice Cream Franchise
5%
Planet Smoothie Franchise
5%
Advertising Fee
Bruster's Real Ice Cream Franchise
3%
Planet Smoothie Franchise
2%
Year Founded
Bruster's Real Ice Cream Franchise
1989
Planet Smoothie Franchise
1995
Year Franchised
Bruster's Real Ice Cream Franchise
1993
Planet Smoothie Franchise
1995
Term Of Agreement
Bruster's Real Ice Cream Franchise
10 years
Planet Smoothie Franchise
-
Renewal Fee
Bruster's Real Ice Cream Franchise
-
Planet Smoothie Franchise
-


Business Experience Requirements

Experience
Bruster's Real Ice Cream Franchise
*20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
Planet Smoothie Franchise

A Planet Smoothie franchisee should have an outgoing personality and a desire to provide customers a healthier option. You should also enjoy going out into the community to meet new people and let them know about your store. Building partnerships in the community is key to growing revenue for your store. We provide a detailed game plan to help you build awareness, and executing the game plan can be half the fun of owning a store: You get to be the person who makes the community a little bit better and a little bit healthier, and communities love that! To open a store, you need at least $100,000 in liquid capital and a net worth of $400,000.


Financing Options

  In-House/3rd Party
Franchise Fees
Bruster's Real Ice Cream Franchise
No/Yes
Planet Smoothie Franchise
-/-
Start-up Costs
Bruster's Real Ice Cream Franchise
No/Yes
Planet Smoothie Franchise
-/-
Equipment
Bruster's Real Ice Cream Franchise
No/Yes
Planet Smoothie Franchise
-/-
Inventory
Bruster's Real Ice Cream Franchise
No/Yes
Planet Smoothie Franchise
-/-
Receivables
Bruster's Real Ice Cream Franchise
No/Yes
Planet Smoothie Franchise
-/-
Payroll
Bruster's Real Ice Cream Franchise
No/Yes
Planet Smoothie Franchise
-/-

Training & Support

Training
Bruster's Real Ice Cream Franchise
On-The-Job Training: 68 hours Classroom Training: 12 hours
Planet Smoothie Franchise

Hands-on experience in operating a Planet Smoothie restaurant in Atlanta, Georgia. This covers all facets of operating the Planet Smoothie business. A Planet Smoothie representative will then assist you at the opening of your first restaurant.

Support
Bruster's Real Ice Cream Franchise
*Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Planet Smoothie Franchise
-
Marketing
Bruster's Real Ice Cream Franchise
Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

Planet Smoothie Franchise
-
Operations
Bruster's Real Ice Cream Franchise
Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

Planet Smoothie Franchise
-

Expansion Plans

US Expansion
Bruster's Real Ice Cream Franchise
Yes
Planet Smoothie Franchise
-
Canada Expansion
Bruster's Real Ice Cream Franchise
No
Planet Smoothie Franchise
-
International Expansion
Bruster's Real Ice Cream Franchise
No
Planet Smoothie Franchise
-

Company Overviews

About Bruster's Real Ice Cream

Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives  50% off franchise fee

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In Franchise Business Reviews Top 200.

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#23 in Gator's Top franchises.



About Planet Smoothie

For almost two decades, Planet Smoothie has been a standout amongst the most imaginative smoothie establishments on the planet. We got our begin in Atlanta in 1995, immediately extended all through the Southeast and now have more than 100 stores all through the United States.

We are known for our solid fixings, sweeteners and supplements - and that has helped our image build up a colossal after. Sound disapproved of customers run to Planet Smoothie and regularly make us a player in their every day schedule. That is on account of we're as advantageous as we are solid. It just takes two or three minutes to stop by a Planet Smoothie, put in a request and be en route. Simply take a gander at our area in New York City's Penn Station, where blenders are humming always to stay aware of workers anxious to get a solid dinner substitution or nibble.

In 2015, Kahala Brands obtained Planet Smoothie, and our administration group - which comprises of establishment administrators who have effectively propelled more than 2,000 establishment stores for brands including Cold Stone Creamery, Yogen Früz, and Blimpie - had a prompt positive effect on the brand.

Representative at the best smoothie establishment around!"Since Kahala Brands assumed control, we now have the best advertising materials and support," says Shannon Lelli, who claims a store in Doylestown, Pennsylvania. "On the off chance that I request anything, they are on it. For educator thankfulness week, I needed to convey a postcard that said 'On the grounds that you do what you do, here's a free smoothie for you.' I called corporate with the thought, and inside a few hours they sent me an astounding plan that was prepared for the printer. Also, it was a colossal achievement. The corporate office is on it. They are astounding."

On the off chance that franchisees are eager to work with us, we're considerably more eager to work with them. Our image is developing in strip mall areas, in stands and in double marked areas with reciprocal eatery ideas.