Bruster's Real Ice Cream vs I Can't Believe It's Yogurt Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs I Can't Believe It's Yogurt including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Bruster's Real Ice Cream Franchise
I Can't Believe It's Yogurt Franchise
Investment $229,200 - $1,315,000 $110,000 - $203,000
Franchise Fee $35,000 $15,000
Royalty Fee 5% 0
Advertising Fee 3% 2.3%
Year Founded 1989 1977
Year Franchised 1993 1983
Term Of Agreement 10 years 10 years +10
Term Of Agreement 10 years 10 years +10
Renewal Fee - -


Business Experience Requirements

 
Bruster's Real Ice Cream Franchise
I Can't Believe It's Yogurt Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY -

Financing Options

 
Bruster's Real Ice Cream Franchise
I Can't Believe It's Yogurt Franchise
  In-House/3rd Party In-House/3rd Party
Franchise Fees No/Yes -/-
Start-up Costs No/Yes -/-
Equipment No/Yes -/-
Inventory No/Yes -/-
Receivables No/Yes -/-
Payroll No/Yes -/-

Training & Support

 
Bruster's Real Ice Cream Franchise
I Can't Believe It's Yogurt Franchise
Training On-The-Job Training: 68 hours Classroom Training: 12 hours 1. Corporate Headquarters 10 Days 2. Store 1 Week
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

-
Operations Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

Average Number of Employees: 2 Full-time, 6 Part-time

Passive Ownership: Allowed, But Discouraged


Expansion Plans

 
Bruster's Real Ice Cream Franchise
I Can't Believe It's Yogurt Franchise
US Expansion Yes Yes
Canada Expansion No -
International Expansion No Yes

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream Franchise
$229,200 - $1,315,000
I Can't Believe It's Yogurt Franchise
$110,000 - $203,000
Franchise Fee
Bruster's Real Ice Cream Franchise
$35,000
I Can't Believe It's Yogurt Franchise
$15,000
Royalty Fee
Bruster's Real Ice Cream Franchise
5%
I Can't Believe It's Yogurt Franchise
0
Advertising Fee
Bruster's Real Ice Cream Franchise
3%
I Can't Believe It's Yogurt Franchise
2.3%
Year Founded
Bruster's Real Ice Cream Franchise
1989
I Can't Believe It's Yogurt Franchise
1977
Year Franchised
Bruster's Real Ice Cream Franchise
1993
I Can't Believe It's Yogurt Franchise
1983
Term Of Agreement
Bruster's Real Ice Cream Franchise
10 years
I Can't Believe It's Yogurt Franchise
10 years +10
Renewal Fee
Bruster's Real Ice Cream Franchise
-
I Can't Believe It's Yogurt Franchise
-


Business Experience Requirements

Experience
Bruster's Real Ice Cream Franchise
*20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
I Can't Believe It's Yogurt Franchise
-

Financing Options

  In-House/3rd Party
Franchise Fees
Bruster's Real Ice Cream Franchise
No/Yes
I Can't Believe It's Yogurt Franchise
-/-
Start-up Costs
Bruster's Real Ice Cream Franchise
No/Yes
I Can't Believe It's Yogurt Franchise
-/-
Equipment
Bruster's Real Ice Cream Franchise
No/Yes
I Can't Believe It's Yogurt Franchise
-/-
Inventory
Bruster's Real Ice Cream Franchise
No/Yes
I Can't Believe It's Yogurt Franchise
-/-
Receivables
Bruster's Real Ice Cream Franchise
No/Yes
I Can't Believe It's Yogurt Franchise
-/-
Payroll
Bruster's Real Ice Cream Franchise
No/Yes
I Can't Believe It's Yogurt Franchise
-/-

Training & Support

Training
Bruster's Real Ice Cream Franchise
On-The-Job Training: 68 hours Classroom Training: 12 hours
I Can't Believe It's Yogurt Franchise
1. Corporate Headquarters 10 Days 2. Store 1 Week
Support
Bruster's Real Ice Cream Franchise
*Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
I Can't Believe It's Yogurt Franchise
-
Marketing
Bruster's Real Ice Cream Franchise
Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

I Can't Believe It's Yogurt Franchise
-
Operations
Bruster's Real Ice Cream Franchise
Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

I Can't Believe It's Yogurt Franchise
Average Number of Employees: 2 Full-time, 6 Part-time

Passive Ownership: Allowed, But Discouraged


Expansion Plans

US Expansion
Bruster's Real Ice Cream Franchise
Yes
I Can't Believe It's Yogurt Franchise
Yes
Canada Expansion
Bruster's Real Ice Cream Franchise
No
I Can't Believe It's Yogurt Franchise
-
International Expansion
Bruster's Real Ice Cream Franchise
No
I Can't Believe It's Yogurt Franchise
Yes

Company Overviews

About Bruster's Real Ice Cream

Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives  50% off franchise fee

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In Franchise Business Reviews Top 200.

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#23 in Gator's Top franchises.



About I Can't Believe It's Yogurt

Through nearly 5,000 franchises, CoolBrands International Inc., formerly known as Yogen Fruz World-Wide, Inc. sells frozen yogurt and ice cream, including I Can't Believe It's Yogurt, in Canada, the United States, and 80 other countries worldwide.


Read more: https://www.referenceforbusiness.com/history2/8/CoolBrands-International-Inc.html#ixzz6sXAAkdGS
Traditional Franchises: We are actively looking for single store franchisees in over 20 countries. Development Agreements: On a selective basis, we enter into Master Franchise exclusive development agreement with companies who are interested in bringing the I Can't Believe It's Yogurt experience to new markets. We are actively looking for master franchisees for any country worldwide and most States in the USA.
 
I Can't Believe It's Yogurt is committed to developing innovative new products prompting customers to return again and again - keeping I Can't Believe It's Yogurt ahead of the competition, constantly refreshing the business with new flavors.