Bruster's Real Ice Cream vs Mr Whippy Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Mr Whippy including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Bruster's Real Ice Cream Franchise
Mr Whippy Franchise
Investment $229,200 - $1,315,000 $35,000 - $50,000
Franchise Fee $35,000 $35,000
Royalty Fee 5% 5%
Advertising Fee 3% 2%
Year Founded 1989 1964
Year Franchised 1993 0
Term Of Agreement 10 years 5 years +5
Term Of Agreement 10 years 5 years +5
Renewal Fee - -


Business Experience Requirements

 
Bruster's Real Ice Cream Franchise
Mr Whippy Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY We expect our franchisees to be passionate about ice cream, about their business and have good customer service skills - especially around children who are our main target audience.

Financing Options

 
Bruster's Real Ice Cream Franchise
Mr Whippy Franchise
  In-House/3rd Party In-House/3rd Party
Franchise Fees No/Yes -/-
Start-up Costs No/Yes -/-
Equipment No/Yes -/-
Inventory No/Yes -/-
Receivables No/Yes -/-
Payroll No/Yes -/-

Training & Support

 
Bruster's Real Ice Cream Franchise
Mr Whippy Franchise
Training On-The-Job Training: 68 hours Classroom Training: 12 hours -
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

-
Operations Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

-

Expansion Plans

 
Bruster's Real Ice Cream Franchise
Mr Whippy Franchise
US Expansion Yes -
Canada Expansion No -
International Expansion No -

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream Franchise
$229,200 - $1,315,000
Mr Whippy Franchise
$35,000 - $50,000
Franchise Fee
Bruster's Real Ice Cream Franchise
$35,000
Mr Whippy Franchise
$35,000
Royalty Fee
Bruster's Real Ice Cream Franchise
5%
Mr Whippy Franchise
5%
Advertising Fee
Bruster's Real Ice Cream Franchise
3%
Mr Whippy Franchise
2%
Year Founded
Bruster's Real Ice Cream Franchise
1989
Mr Whippy Franchise
1964
Year Franchised
Bruster's Real Ice Cream Franchise
1993
Mr Whippy Franchise
0
Term Of Agreement
Bruster's Real Ice Cream Franchise
10 years
Mr Whippy Franchise
5 years +5
Renewal Fee
Bruster's Real Ice Cream Franchise
-
Mr Whippy Franchise
-


Business Experience Requirements

Experience
Bruster's Real Ice Cream Franchise
*20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
Mr Whippy Franchise
We expect our franchisees to be passionate about ice cream, about their business and have good customer service skills - especially around children who are our main target audience.

Financing Options

  In-House/3rd Party
Franchise Fees
Bruster's Real Ice Cream Franchise
No/Yes
Mr Whippy Franchise
-/-
Start-up Costs
Bruster's Real Ice Cream Franchise
No/Yes
Mr Whippy Franchise
-/-
Equipment
Bruster's Real Ice Cream Franchise
No/Yes
Mr Whippy Franchise
-/-
Inventory
Bruster's Real Ice Cream Franchise
No/Yes
Mr Whippy Franchise
-/-
Receivables
Bruster's Real Ice Cream Franchise
No/Yes
Mr Whippy Franchise
-/-
Payroll
Bruster's Real Ice Cream Franchise
No/Yes
Mr Whippy Franchise
-/-

Training & Support

Training
Bruster's Real Ice Cream Franchise
On-The-Job Training: 68 hours Classroom Training: 12 hours
Mr Whippy Franchise
-
Support
Bruster's Real Ice Cream Franchise
*Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Mr Whippy Franchise
-
Marketing
Bruster's Real Ice Cream Franchise
Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

Mr Whippy Franchise
-
Operations
Bruster's Real Ice Cream Franchise
Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

Mr Whippy Franchise
-

Expansion Plans

US Expansion
Bruster's Real Ice Cream Franchise
Yes
Mr Whippy Franchise
-
Canada Expansion
Bruster's Real Ice Cream Franchise
No
Mr Whippy Franchise
-
International Expansion
Bruster's Real Ice Cream Franchise
No
Mr Whippy Franchise
-

Company Overviews

About Bruster's Real Ice Cream

Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives  50% off franchise fee

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In Franchise Business Reviews Top 200.

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#23 in Gator's Top franchises.



About Mr Whippy

Mr. Whippy is one of the most iconic, recognised brands and franchise networks in the country. It has become an integral part of New Zealand culture and history. It stands for all things Kiwi… outdoor lifestyle, family values, happy smiles and lots of fun!Mr. Whippy is more than just ice cream. For many years, generations of New Zealanders have been building strong connections with this amazing brand and now Mr. Whippy has come to represent a whole world of fun and happiness. Whatever your ambitions, the Mr. Whippy team can help you realise them. Be it a need for a lifestyle change, flexible working hours, developing a territory, setting up an exciting new Family Entertainment Centre and building a business which is all yours, or simply to be able to serve ice cream in return for a lot of smiles from your happy customers … Mr. Whippy can help you get there! There are 3 types of franchise opportunities with Mr. Whippy: * Mobile Vans * Fixed Retail Sites * Whippy World, a New concept in Family Entertainment.