Bruster's Real Ice Cream vs Herrell's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Herrell's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Bruster's Real Ice Cream Franchise
Herrell's Franchise
Investment $229,200 - $1,315,000 $251,000 - $367,000
Franchise Fee $35,000 $40,000
Royalty Fee 5% 6%
Advertising Fee 3% -
Year Founded 1989 1973
Year Franchised 1993 1980
Term Of Agreement 10 years -
Term Of Agreement 10 years -
Renewal Fee - -


Business Experience Requirements

 
Bruster's Real Ice Cream Franchise
Herrell's Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

What we expect from a franchisee * A belief in the Herrell's Ice Cream product and system

* Owner operation and interest in their community

* Respect for employees

* Franchisor respect and communication

* Customer service that exceeds the norm (win that customer back every time they come into your store)

* Cleanliness and neatness

* Desire to succeed in one's own business


Financing Options

 
Bruster's Real Ice Cream Franchise
Herrell's Franchise
  In-House/3rd Party In-House/3rd Party
Franchise Fees No/Yes -/-
Start-up Costs No/Yes -/-
Equipment No/Yes -/-
Inventory No/Yes -/-
Receivables No/Yes -/-
Payroll No/Yes -/-

Training & Support

 
Bruster's Real Ice Cream Franchise
Herrell's Franchise
Training On-The-Job Training: 68 hours Classroom Training: 12 hours During your training you will receive detailed instructions as well as hands-on experience making our award-winning ice cream, including thorough familiarization with all equipment.
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Since the proof of the ice cream is in the eating, Herrell's Ice Cream will provide you with our absolutely best tasting, richest and creamiest ice cream recipes which have been perfected applying years of experience. How and where to order your inventory of perishable ingredients and supplies is crucial. During your pre-opening days in preparation for your opening, our staff will assist you in contacting various suppliers and in placing your initial orders. Once you are in operation, a member of the franchise staff will visit you on a regular basis. Areas such as ice cream making, daily operations, expense analysis, staff evaluation and promotional ideas can be discussed. The Herrell's Ice Cream and Herrell's Development staff is very supportive and is always only a phone call or e-mail away.
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

-
Operations Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

-

Expansion Plans

 
Bruster's Real Ice Cream Franchise
Herrell's Franchise
US Expansion Yes -
Canada Expansion No -
International Expansion No -

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream Franchise
$229,200 - $1,315,000
Herrell's Franchise
$251,000 - $367,000
Franchise Fee
Bruster's Real Ice Cream Franchise
$35,000
Herrell's Franchise
$40,000
Royalty Fee
Bruster's Real Ice Cream Franchise
5%
Herrell's Franchise
6%
Advertising Fee
Bruster's Real Ice Cream Franchise
3%
Herrell's Franchise
-
Year Founded
Bruster's Real Ice Cream Franchise
1989
Herrell's Franchise
1973
Year Franchised
Bruster's Real Ice Cream Franchise
1993
Herrell's Franchise
1980
Term Of Agreement
Bruster's Real Ice Cream Franchise
10 years
Herrell's Franchise
-
Renewal Fee
Bruster's Real Ice Cream Franchise
-
Herrell's Franchise
-


Business Experience Requirements

Experience
Bruster's Real Ice Cream Franchise
*20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
Herrell's Franchise

What we expect from a franchisee * A belief in the Herrell's Ice Cream product and system

* Owner operation and interest in their community

* Respect for employees

* Franchisor respect and communication

* Customer service that exceeds the norm (win that customer back every time they come into your store)

* Cleanliness and neatness

* Desire to succeed in one's own business


Financing Options

  In-House/3rd Party
Franchise Fees
Bruster's Real Ice Cream Franchise
No/Yes
Herrell's Franchise
-/-
Start-up Costs
Bruster's Real Ice Cream Franchise
No/Yes
Herrell's Franchise
-/-
Equipment
Bruster's Real Ice Cream Franchise
No/Yes
Herrell's Franchise
-/-
Inventory
Bruster's Real Ice Cream Franchise
No/Yes
Herrell's Franchise
-/-
Receivables
Bruster's Real Ice Cream Franchise
No/Yes
Herrell's Franchise
-/-
Payroll
Bruster's Real Ice Cream Franchise
No/Yes
Herrell's Franchise
-/-

Training & Support

Training
Bruster's Real Ice Cream Franchise
On-The-Job Training: 68 hours Classroom Training: 12 hours
Herrell's Franchise
During your training you will receive detailed instructions as well as hands-on experience making our award-winning ice cream, including thorough familiarization with all equipment.
Support
Bruster's Real Ice Cream Franchise
*Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Herrell's Franchise
Since the proof of the ice cream is in the eating, Herrell's Ice Cream will provide you with our absolutely best tasting, richest and creamiest ice cream recipes which have been perfected applying years of experience. How and where to order your inventory of perishable ingredients and supplies is crucial. During your pre-opening days in preparation for your opening, our staff will assist you in contacting various suppliers and in placing your initial orders. Once you are in operation, a member of the franchise staff will visit you on a regular basis. Areas such as ice cream making, daily operations, expense analysis, staff evaluation and promotional ideas can be discussed. The Herrell's Ice Cream and Herrell's Development staff is very supportive and is always only a phone call or e-mail away.
Marketing
Bruster's Real Ice Cream Franchise
Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

Herrell's Franchise
-
Operations
Bruster's Real Ice Cream Franchise
Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

Herrell's Franchise
-

Expansion Plans

US Expansion
Bruster's Real Ice Cream Franchise
Yes
Herrell's Franchise
-
Canada Expansion
Bruster's Real Ice Cream Franchise
No
Herrell's Franchise
-
International Expansion
Bruster's Real Ice Cream Franchise
No
Herrell's Franchise
-

Company Overviews

About Bruster's Real Ice Cream

Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives  50% off franchise fee

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In Franchise Business Reviews Top 200.

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#23 in Gator's Top franchises.



About Herrell's

Herrell's Ice Cream offers a unique concept. Sure, these days everyone has gourmet ice cream, but at Herrell's we know the best ice cream is handmade on the premises ice cream. Our product is fresh, rich and delicious, using only the finest ingredients to ensure a perfectly flavored ice cream. The Smoosh-in, a Herrell's innovation, tantalizes its customers by allowing them to select their favorite flavor of ice cream and Smoosh-in, a variety of candies, nuts and cookies and top it with our award-winning hot fudge creating an infinite number of unique special favor experiences.
Herrell's Ice Cream has gained a well-deserved reputation for excellence. We are the original and are still the best! As the owner of a Herrell's Ice Cream franchise, you will be backed by this excellent reputation. The success of Herrell's Ice Cream has resulted in many industry copycats, but the ice cream quality has never been matched. Dedicated to creativity and the pursuit of excellence, Herrell's Ice Cream continues to be at the top of distinctive taste and customer loyalty. As a Herrell's Ice Cream franchise owner, you too will benefit from the realization of a dream come true.