Bruster's Real Ice Cream vs Menchie's Frozen Yogurt, USA Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Menchie's Frozen Yogurt, USA including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Bruster's Real Ice Cream Franchise
Menchie's Frozen Yogurt, USA Franchise
Investment $229,200 - $1,315,000$218,325 - $385,158
Franchise Fee $35,000$25,000 - $40,000
Royalty Fee 5%6%
Advertising Fee 3%-
Year Founded 1989-
Year Franchised 1993-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Bruster's Real Ice Cream Franchise
Menchie's Frozen Yogurt, USA Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY-

Financing Options
 
Bruster's Real Ice Cream Franchise
Menchie's Frozen Yogurt, USA Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/Yes-/-
Payroll No/Yes-/-

Training & Support
 
Bruster's Real Ice Cream Franchise
Menchie's Frozen Yogurt, USA Franchise
Training On-The-Job Training: 68 hours Classroom Training: 12 hours -
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

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Operations Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

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Expansion Plans
 
Bruster's Real Ice Cream Franchise
Menchie's Frozen Yogurt, USA Franchise
US Expansion YesYes
Canada Expansion No-
International Expansion No-

Company Overviews

About Bruster's Real Ice Cream

Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives  50% off franchise fee

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In Franchise Business Reviews Top 200.

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#23 in Gator's Top franchises.



About Menchie's Frozen Yogurt, USA

Menchie's is a fast-growing chain of frozen yogurt shops that provides customers the opportunity to create their own custom combinations. With a self-serve design, Menchie's offers more than 100 unique rotating flavors and more than 60 rotating toppings at each location. Servings are paid by the ounce so customers are only paying for what they want. Already a favorite spot among Hollywood's hottest celebrities such as Taylor Swift, Jennifer Lopez, and Justin Timberlake, and families across the country, Menchie's upbeat environment and endless selections makes it appealing for everyone. Menchie's has more than 35 locations open in 11 states, with an additional 45 currently in development, and is poised to total more than 120 locations throughout the country by the end of the year. Major Market Territories are still available and we encourage you to inquire about opportunities in your own community. Our aggressive expansion plans will focus on key domestic and international opportunities. We currently are offering Area Developer, Multi-Unit and Single Unit opportunities to qualified candidates. To learn more about our available markets and the benefits of Menchie's franchise ownership and for more information visit www.menchies.com. We're looking for entrepreneurs to share our vision.

If you sign an Area Development Agreement, you must pay the franchisor a Development Fee equal to $96,000 if you are going to open 3 Stores and $125,000 if you are planning to open 5 Stores.