Bruster's Real Ice Cream vs Yogurtland Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Yogurtland including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Bruster's Real Ice Cream Franchise
Yogurtland Franchise
Investment $229,200 - $1,315,000 $267,820 - $479,070
Franchise Fee $35,000 $35,000
Royalty Fee 5% 6%
Advertising Fee 3% 2%
Year Founded 1989 2004
Year Franchised 1993 2006
Term Of Agreement 10 years 10 years
Term Of Agreement 10 years 10 years
Renewal Fee - -


Business Experience Requirements

 
Bruster's Real Ice Cream Franchise
Yogurtland Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY -

Financing Options

 
Bruster's Real Ice Cream Franchise
Yogurtland Franchise
  In-House/3rd Party In-House/3rd Party
Franchise Fees No/Yes -/Yes
Start-up Costs No/Yes -/Yes
Equipment No/Yes -/Yes
Inventory No/Yes -/Yes
Receivables No/Yes -/Yes
Payroll No/Yes -/Yes

Training & Support

 
Bruster's Real Ice Cream Franchise
Yogurtland Franchise
Training On-The-Job Training: 68 hours Classroom Training: 12 hours On-The-Job Training: Varies Classroom Training: 16 hours Additional Training: At corporate stores
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

We fully support you with strong marketing and advertising programs, along with a complete package of communication and brand tools. Working from a solid brand and sales growth strategy, our team of marketing veterans will develop and manage all system wide tactics as well as assist you with specific ways to promote your store locally. Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

Number of Employees Required to Run: 16 - 20

Expansion Plans

 
Bruster's Real Ice Cream Franchise
Yogurtland Franchise
US Expansion Yes Yes
Canada Expansion No -
International Expansion No Yes

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream Franchise
$229,200 - $1,315,000
Yogurtland Franchise
$267,820 - $479,070
Franchise Fee
Bruster's Real Ice Cream Franchise
$35,000
Yogurtland Franchise
$35,000
Royalty Fee
Bruster's Real Ice Cream Franchise
5%
Yogurtland Franchise
6%
Advertising Fee
Bruster's Real Ice Cream Franchise
3%
Yogurtland Franchise
2%
Year Founded
Bruster's Real Ice Cream Franchise
1989
Yogurtland Franchise
2004
Year Franchised
Bruster's Real Ice Cream Franchise
1993
Yogurtland Franchise
2006
Term Of Agreement
Bruster's Real Ice Cream Franchise
10 years
Yogurtland Franchise
10 years
Renewal Fee
Bruster's Real Ice Cream Franchise
-
Yogurtland Franchise
-


Business Experience Requirements

Experience
Bruster's Real Ice Cream Franchise
*20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
Yogurtland Franchise
-

Financing Options

  In-House/3rd Party
Franchise Fees
Bruster's Real Ice Cream Franchise
No/Yes
Yogurtland Franchise
-/Yes
Start-up Costs
Bruster's Real Ice Cream Franchise
No/Yes
Yogurtland Franchise
-/Yes
Equipment
Bruster's Real Ice Cream Franchise
No/Yes
Yogurtland Franchise
-/Yes
Inventory
Bruster's Real Ice Cream Franchise
No/Yes
Yogurtland Franchise
-/Yes
Receivables
Bruster's Real Ice Cream Franchise
No/Yes
Yogurtland Franchise
-/Yes
Payroll
Bruster's Real Ice Cream Franchise
No/Yes
Yogurtland Franchise
-/Yes

Training & Support

Training
Bruster's Real Ice Cream Franchise
On-The-Job Training: 68 hours Classroom Training: 12 hours
Yogurtland Franchise
On-The-Job Training: Varies Classroom Training: 16 hours Additional Training: At corporate stores
Support
Bruster's Real Ice Cream Franchise
*Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Yogurtland Franchise
Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing
Bruster's Real Ice Cream Franchise
Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

Yogurtland Franchise
We fully support you with strong marketing and advertising programs, along with a complete package of communication and brand tools. Working from a solid brand and sales growth strategy, our team of marketing veterans will develop and manage all system wide tactics as well as assist you with specific ways to promote your store locally. Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Bruster's Real Ice Cream Franchise
Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

Yogurtland Franchise
Number of Employees Required to Run: 16 - 20

Expansion Plans

US Expansion
Bruster's Real Ice Cream Franchise
Yes
Yogurtland Franchise
Yes
Canada Expansion
Bruster's Real Ice Cream Franchise
No
Yogurtland Franchise
-
International Expansion
Bruster's Real Ice Cream Franchise
No
Yogurtland Franchise
Yes

Company Overviews

About Bruster's Real Ice Cream

Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives  50% off franchise fee

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In Franchise Business Reviews Top 200.

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#23 in Gator's Top franchises.



About Yogurtland

Yogurtland is excited about the explosive growth and progress we've made as we pioneer a new trail for healthier, more empowering frozen yogurt snacks. Foundational to our success is a franchise system that perfectly blends owner independence and world-class support resulting in a very attractive business package. A great place to start your discovery process is with our frequently asked questions (FAQ's) page. You will find the answers to the most common questions and concerns brought up by our franchise candidates. Once you have finished reading the FAQ's we ask that you fill out our on-line franchise application. Upon completing the form, submit your application directly from our website to be carefully reviewed by our Franchise Development department. A Yogurtland representative will contact you to discuss next steps in our process. Of course, please feel free to contact us at any point and we are always glad to answer any questions you might have. Most franchise candidates find that the interview portion of the application process provides the ideal opportunity to inquire in person about any details pertaining to obtaining and operating a Yogurtland franchise. We thank you, once again, for your interest in Yogurtland's franchise opportunities and look forward to meeting you.