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Updated RecentlyBruster's Real Ice Cream vs Sweet Monkey Frozen Yogurt & Cupcakes Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Sweet Monkey Frozen Yogurt & Cupcakes including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $229,200 - $1,315,000 | N/A |
| Franchise Fee | $35,000 | $35,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 3% | - |
| Year Founded | 1989 | - |
| Year Franchised | 1993 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 68 hours Classroom Training: 12 hours | - |
| Support | *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Complete assortment of templates and plans annually along
with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Bruster's Real Ice Cream
Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises.
Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies.
Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.
Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America
#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives 50% off franchise fee
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About Sweet Monkey Frozen Yogurt & Cupcakes
The Sweet Monkey Frozen Yogurt Franchise has been designed to maximize profitability and revenue opportunities through an efficient, unique and highly effective franchise system. It's no secret that the Frozen Yogurt industry has grown by leaps and bounds over the past five years. The world has fallen in love with the taste, health benefits and the concept of frozen yogurt shops. Sweet Monkey Frozen Yogurt takes that growing industry trend and captures the essence of whatFrozen Yogurt Franchise makes this incredulous growth so real. The Sweet Monkey Franchise concept was designed to deliver a fun, upbeat and younger-demographic focus. The concept was also aptly designed to cater to females, particularly ages 18 - 24. With this in mind, the store layout, theming and functionality all came together with a sole purpose, when a customer enters the store it should be a truly amazing experience for them each and every time they choose to purchase frozen yogurt. The Sweet Monkey Frozen Yogurt team didn't stop there. With the evolution of the business model, more products and varieties of options that include frozen yogurt were developed the differentiate from other Frozen Yogurt Franchises. This diversity of product offerings and development of new products positioned Sweet MoSweet Monkey Frozen Yogurt Franchisenkey uniquely in the Frozen Yogurt franchise segment to have several competitive advantages. Store design and store layout for the frozen yogurt franchise have been spared no expense in designing, building and identifying the key profit centers and customer retention tools needed within the location to maximize store revenue. The Sweet Monkey Franchise offers a complete training and support system. The franchise model has a proven and defined marketing program to develop a local market in as short of a time period as possible. The management team of Sweet Monkey brings a wide range of experiences, talent and understanding for many segments of the business including, store construction, menu design, product development, financial strategy and marketing expertise.