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Updated RecentlyBruster's Real Ice Cream vs 32Degrees A Yogurt Bar Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs 32Degrees A Yogurt Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $229,200 - $1,315,000 | $275,000 - $473,000 |
| Franchise Fee | $35,000 | $25,000 |
| Royalty Fee | 5% | 6 |
| Advertising Fee | 3% | 1 |
| Year Founded | 1989 | 2010 |
| Year Franchised | 1993 | 2010 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 68 hours Classroom Training: 12 hours | 32� University provides professional training in all aspects of operating a 32� A Yogurt Bar� store. Once you are approved for a franchise, your training will begin with an intensive training program. This will include not only working in one of our stores, but also meeting with marketing, accounting and operations staff. This is a thorough training program designed to provide you with the necessary knowledge and skills to operate your own 32� A Yogurt Bar� store! |
| Support | *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | The franchisor maintains an outstanding marketing team. We will provide you with advice for your local advertising, including assistance with identification of desired media in your local market area, print ad design and placement, social media outlets and other possible marketing efforts to make your store a well-known destination. |
| Marketing | Complete assortment of templates and plans annually along
with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Bruster's Real Ice Cream
Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises.
Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies.
Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.
Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America
#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives 50% off franchise fee
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About 32Degrees A Yogurt Bar
What makes 32Degrees, a Yogurt Bar, different? At 32Degrees A Yogurt Bar, we pride ourselves on providing an environment and experience like no other! When you walk into a 32Degrees A Yogurt Bar store, you will immediately feel energized. The bright, fun atmosphere is just the beginning of the 32Degrees experience. There are a lot of yogurt concepts, but 32Degrees A Yogurt Bar stands out from the rest. At the heart of each store is our staff. Through extensive training and continuing education about the products we serve, our staff is always willing and able to offer assistance and share our knowledge about our delicious treats. You will always find a smiling and friendly face waiting to greet you. With a selection of more than 50 toppings, our topping bar allows each customer to create a sweet treat which is uniquely theirs. We ALWAYS use fresh fruit and always provide a wide array of nuts, candies and premium sauces. We constantly change our yogurt flavors and our toppings. At 32Degrees A Yogurt Bar, you can always design a new creation. From tart to sweet, our yogurt flavors will appeal to everyone's tastes. Simply fill your cup and choose your toppings! We take great pride in the cleanliness of our stores, paying special attention to the yogurt machines, the topping bar and all customer service areas. 32Degrees A Yogurt Bar franchisees have the full support of, and open communication with our officers and management staff. We are a family business with many years of retail background and management experience. The principal officers of our company have been operating successful retail businesses their entire working careers and are actively involved in the management of our 32Degrees A Yogurt Bar stores. They know what it takes to be a successful franchisee because they manage another retail business which has operated for over 25 years as a successful franchisee of a major national cookie brand. Our management team is committed to making 32Degrees A Yogurt Bar our most successful venture yet. As a franchisee, you will have access to the vast experience of our management staff, and they will assist you in developing the skills necessary to confidently and competently operate your own 32Degrees A Yogurt Bar store.