Bruster's Real Ice Cream vs Yogurt Lab Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Yogurt Lab including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Bruster's Real Ice Cream Franchise
Yogurt Lab Franchise
Investment $229,200 - $1,315,000$313,500 - $557,000
Franchise Fee $35,000$35,000
Royalty Fee 5%6% of Gross Revenues
Advertising Fee 3%1% local
Year Founded 19892011
Year Franchised 19932013
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee --


Business Experience Requirements
 
Bruster's Real Ice Cream Franchise
Yogurt Lab Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY-

Financing Options
 
Bruster's Real Ice Cream Franchise
Yogurt Lab Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/Yes-/-
Payroll No/Yes-/-

Training & Support
 
Bruster's Real Ice Cream Franchise
Yogurt Lab Franchise
Training On-The-Job Training: 68 hours Classroom Training: 12 hours

Before you open your Store, we will train you and one of your manager-level employees to operate a YOGURT L AB Store. We will provide approximately eight days of training (although the specific number of days depends on our opinion of your experience and needs) in Minneapolis, Minnesota, or another location we designate. You must attend the entire training program. Additional people beyond the first two may attend initial training if you pay our then- current training charge for each additional person (currently $500 per person per day). You also must pay for all travel and living expenses that you and your employees incur and for your employees' wages and workers' compensation insurance while they attend our initial training program. Training will occur after you sign the Franchise Agreement and while you are developing the Store. You and your attendees must complete the entire training program to our satisfaction before you may open your Store
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

-
Operations Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

-

Expansion Plans
 
Bruster's Real Ice Cream Franchise
Yogurt Lab Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion No-

Company Overviews

About Bruster's Real Ice Cream

Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives  50% off franchise fee

""
In Franchise Business Reviews Top 200.

"Top
#23 in Gator's Top franchises.



About Yogurt Lab

Yogurt Lab features fresh-made premium frozen yogurt coupled with quality toppings and an unmatched customer experience compared to other ordinary, everyday frozen yogurt shops. How? We make all of our delicious flavors fresh in our stores daily. We’ve also built a powerful formula for success with a premium brand that offers a healthy dessert, snack alternative, and even a meal replacement (have you tried Greek Yogurt w/fresh fruit, honey granola and oatmeal flakes?) Yogurt Lab has become the ideal gathering place for families, friends, and even for business. And, Yogurt Lab has proven its success in the Twin Cities, one of the nation’s coldest metropolitan markets.