Bruster's Real Ice Cream vs Shakeaway Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Shakeaway including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Bruster's Real Ice Cream Franchise
Shakeaway Franchise
Investment $229,200 - $1,315,000$122,800 - $200,750
Franchise Fee $35,000$26,750
Royalty Fee 5%-
Advertising Fee 3%-
Year Founded 19891999
Year Franchised 19931998
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Bruster's Real Ice Cream Franchise
Shakeaway Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY-

Financing Options
 
Bruster's Real Ice Cream Franchise
Shakeaway Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/Yes-/-
Payroll No/Yes-/-

Training & Support
 
Bruster's Real Ice Cream Franchise
Shakeaway Franchise
Training On-The-Job Training: 68 hours Classroom Training: 12 hours -
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

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Operations Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

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Expansion Plans
 
Bruster's Real Ice Cream Franchise
Shakeaway Franchise
US Expansion YesYes
Canada Expansion No-
International Expansion NoYes

Company Overviews

About Bruster's Real Ice Cream

Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives  50% off franchise fee

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In Franchise Business Reviews Top 200.

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#23 in Gator's Top franchises.



About Shakeaway

"ShakeAway

Shakeaway is the world’s largest milkshake bar company and the original re-inventor of the milkshake since 1999, with over 50 stores in the UK, Jordan, Timor Leste and Poland, with many more locations to follow including India, the UAE, South Africa, Colombia, Iraq, Canada & Thailand.
Shakeaway is an innovative and successful company that has created a market within the cold dessert industry; we are renowned for re-inventing hand made to order milkshakes, smoothies, 100% fat free frozen yoghurt desserts, refreshing shaved ice and lower fat fries.
No one makes a milkshake taste the way Shakeaway do as you eat and drink our shakes that are all hand made to order.
The choices are endless such as ferrero rocher and daim bar, real fresh fruit such as banana and passion fruit, luxury shakes such as red velvet cake and salted caramel, the millionaire’s milkshake made with real 23 carat edible gold and amazing fizzy soda shakes made with real coke, fanta zero and more.
With over 180 milkshake flavours, there really are millions of possible combinations which is why you truly can “live forever and never have the same milkshake twice”.
Get involved in this fun, fast growing and profitable franchise now and become part of the world’s largest milkshake bar company.

Shakeaway stores promise a vibrant atmosphere that includes Shakeaway Radio and TV channels for our customers to enjoy.