Bruster's Real Ice Cream vs U-Swirl-n-Go Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs U-Swirl-n-Go including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Bruster's Real Ice Cream Franchise
U-Swirl-n-Go Franchise
Investment $229,200 - $1,315,000 $360,000 - $466,000
Franchise Fee $35,000 $25,000
Royalty Fee 5% -
Advertising Fee 3% -
Year Founded 1989 2008
Year Franchised 1993 2008
Term Of Agreement 10 years -
Term Of Agreement 10 years -
Renewal Fee - -


Business Experience Requirements

 
Bruster's Real Ice Cream Franchise
U-Swirl-n-Go Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY -

Financing Options

 
Bruster's Real Ice Cream Franchise
U-Swirl-n-Go Franchise
  In-House/3rd Party In-House/3rd Party
Franchise Fees No/Yes -/-
Start-up Costs No/Yes -/-
Equipment No/Yes -/-
Inventory No/Yes -/-
Receivables No/Yes -/-
Payroll No/Yes -/-

Training & Support

 
Bruster's Real Ice Cream Franchise
U-Swirl-n-Go Franchise
Training On-The-Job Training: 68 hours Classroom Training: 12 hours -
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

-
Operations Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

-

Expansion Plans

 
Bruster's Real Ice Cream Franchise
U-Swirl-n-Go Franchise
US Expansion Yes Yes
Canada Expansion No -
International Expansion No -

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream Franchise
$229,200 - $1,315,000
U-Swirl-n-Go Franchise
$360,000 - $466,000
Franchise Fee
Bruster's Real Ice Cream Franchise
$35,000
U-Swirl-n-Go Franchise
$25,000
Royalty Fee
Bruster's Real Ice Cream Franchise
5%
U-Swirl-n-Go Franchise
-
Advertising Fee
Bruster's Real Ice Cream Franchise
3%
U-Swirl-n-Go Franchise
-
Year Founded
Bruster's Real Ice Cream Franchise
1989
U-Swirl-n-Go Franchise
2008
Year Franchised
Bruster's Real Ice Cream Franchise
1993
U-Swirl-n-Go Franchise
2008
Term Of Agreement
Bruster's Real Ice Cream Franchise
10 years
U-Swirl-n-Go Franchise
-
Renewal Fee
Bruster's Real Ice Cream Franchise
-
U-Swirl-n-Go Franchise
-


Business Experience Requirements

Experience
Bruster's Real Ice Cream Franchise
*20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
U-Swirl-n-Go Franchise
-

Financing Options

  In-House/3rd Party
Franchise Fees
Bruster's Real Ice Cream Franchise
No/Yes
U-Swirl-n-Go Franchise
-/-
Start-up Costs
Bruster's Real Ice Cream Franchise
No/Yes
U-Swirl-n-Go Franchise
-/-
Equipment
Bruster's Real Ice Cream Franchise
No/Yes
U-Swirl-n-Go Franchise
-/-
Inventory
Bruster's Real Ice Cream Franchise
No/Yes
U-Swirl-n-Go Franchise
-/-
Receivables
Bruster's Real Ice Cream Franchise
No/Yes
U-Swirl-n-Go Franchise
-/-
Payroll
Bruster's Real Ice Cream Franchise
No/Yes
U-Swirl-n-Go Franchise
-/-

Training & Support

Training
Bruster's Real Ice Cream Franchise
On-The-Job Training: 68 hours Classroom Training: 12 hours
U-Swirl-n-Go Franchise
-
Support
Bruster's Real Ice Cream Franchise
*Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
U-Swirl-n-Go Franchise
-
Marketing
Bruster's Real Ice Cream Franchise
Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

U-Swirl-n-Go Franchise
-
Operations
Bruster's Real Ice Cream Franchise
Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

U-Swirl-n-Go Franchise
-

Expansion Plans

US Expansion
Bruster's Real Ice Cream Franchise
Yes
U-Swirl-n-Go Franchise
Yes
Canada Expansion
Bruster's Real Ice Cream Franchise
No
U-Swirl-n-Go Franchise
-
International Expansion
Bruster's Real Ice Cream Franchise
No
U-Swirl-n-Go Franchise
-

Company Overviews

About Bruster's Real Ice Cream

Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives  50% off franchise fee

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In Franchise Business Reviews Top 200.

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#23 in Gator's Top franchises.



About U-Swirl-n-Go

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U-Swirl International has launched a new concept. “U-Swirl-n-Go” is a 2-4 self-serve frozen yogurt machine kiosk (depending on size constraints) that is ideal for Convenience Stores, Truck Stops, Malls, Airports, University Food Courts, or other Non-Traditional Locations. This can be done in as little as 50 square feet of space. Because of the modular design the kiosk can be retro-fitted or featured in a new store build out as a custom design.
Advantages:
• Great opportunity to increase revenues and profits
• Increase store traffic from “the pump” to “the store”
• Turns existing floor space into “Branded Profits”
• National Brand Alliance with over 280 traditional stores in 38 states and 4 countries
• Cheaper and more efficient than going-it-alone
• Minimal Space
• Little to no additional Labor costs
• Opportunity for a unique product offering in your trade area
Kiosks
• 40 - 50 square foot minimum
• Easy install (kiosk-in-a-box)
• Kiosks are built modularly and shipped read to assemble (retro-fit)
• Custom design available for new store builds
• Yogurt is machine ready
• On-site Training