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Updated RecentlyChock full o' Nuts vs Mrs. Fields Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Chock full o' Nuts vs Mrs. Fields including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $272,500 - $425,900 | $166,806 - $410,500 |
| Franchise Fee | $3,000 - $20,000 | $30,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | - |
| Year Founded | 1990 | 1977 |
| Year Franchised | 1993 | 1990 |
| Term Of Agreement | - | 7 years |
| Term Of Agreement | - | 7 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | - | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | - | Ad slicks, National media |
| Operations | - |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Chock full o' Nuts
Flexibility! Scalability! Vertically Integrated from Our Plantations to Your Cup! The Chock Retro Coffee Shop is a cross between a NY Coffee Shop and the Classic NY Diner, offering Breakfast, Lunch and Dinner served throughout the day. The famous Date Nut Bread Cream Cheese Sandwich, Muffins, Bagels, Donuts, Famous Burgers, Frankfurters, Pastrami Sandwiches, Lemon Pies etc make the Chock Coffee Shop a destination for all times of the day. Chock Classic's The Chock Full Kiosk can adapt to any location. From Malls and Airports to Office Buildings and Hospitals to Grocery and Convenience Stores. You can offer our fresh baked goods and a variety of high quality Beverages from a small footprint. The Chock Cafe' is Chock Full o'Value with a full line of Quality Breakfast Baked Goods and Beverages in a Comfortable Setting. Long before pricey coffee bars dotted every city block, there were Chock Full o'Nuts Cafes. (We started our coffee shops way back in 1932!) The cafes are the one spot where consumers know that they can sit and relax while they enjoy the best cup of coffee that NY has to offer! Chock Full o'Nuts is part of the largest privately held Coffee Company in the world. We own 100% Arabica the Plantations, 10 roasteries, warehouse and distribution facilities, a factory that builds the finest espresso machines available, and over 700 international coffee shops worldwide. We sell over 120 thousand tons of coffee annually and process over 2.5 million bags of green coffee per year! Our program is a turnkey, branded coffee and beverage concept, featuring the finest blends of 100% Arabica Coffee beans, roasted to our own exacting standards, for the distinctive aroma and unparalleled full-bodied taste, demanded by coffee consumers everywhere. Chock Full is famous for Quality and Consistency. We offer unique packages, custom fit to every operator's needs. Marketing Partnerships with NY Icons: New York Yankees West Point Military Academy Madison Square Garden Radio City Music Hall The New York Improv Official Coffee served to all guests of the NBC Today Show, CBS Early Show, David Letterman Show, Regis and Kelly and The View Pricing Minimum requirement: $40,000 (Includes 2 Cafes or 1 Cafe and 2 Kiosks or 4 Kiosks) AreaDeveloper/Master: Minimum $125,000 Huge territories, Lowest Royalties in Coffee Franchise Industry No ad fees.
About Mrs. Fields
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.