Mrs. Fields Franchise

Cookies & bakery products


Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.

Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.

The total investment necessary to begin operation of a retail store
ranges from $251,995 to $410,500.
This includes $35,000 that must be paid to the franchisor or their affiliate.
The total investment necessary to begin operation of a retail kiosk
ranges from $166,806 t0 $233,640.
This includes $35,000 that must be paid to the franchisor or their affiliate.





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Please Note: The operators of Mrs. Fields, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Mrs. Fields website.

How much does it cost to open a Mrs. Fields Franchise?

The estimated investment required to open a Mrs. Fields Franchise is between $166,806-$410,500. There is an initial franchise fee of $30,000 which grants you the license to run a business under the Mrs. Fields name.

Individual Unit Costs

  • Initial Investment:
    $166,806-$410,500
  • Initial Franchise Fee:
    $30,000
  • Royalty Fee:
    6%
  • Advertising Fee:
    N/A
  • Term of Agreement:
    7 years



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Mrs. Fields Cookies, T C B Y Yogurt Waives Franchise Fee For 50 Military Veterans
As a way of expressing gratitude and recruiting exceptional franchisees at the same time, Famous Brands International, the parent company of TCBY Yogurt and Mrs. Fields Cookies, has announced it will waive the franchise fee for the first 50 qualifying military veterans who join the brand, starting t...

Mrs. Fields Famous Brands Names Industry Rich Board To Drive Global Growth
Mrs. Fields Famous Brands (the "Company"), a franchisor of Mrs. Fields and TCBY, today announces a new board of directors as the company charts a new course towards global growth and profitability. Led by incumbent chairman, Bruce Pettet, the board now includes: Robert S. Morrison, the former cha...

Mrs. Fields Moves Forward With Aggressive Expansion
A week after new CEO Mrs. Fields Famous Brands Timothy Casey said he was ready to lead the company's Mrs. Fields Cookies and TCBY in their growth plans, the company has signed its first area development agreement. CT Business Group has purchased the right to franchise Mrs. Fields and TCBY stores...

Mrs. Fields Cookies Gives Top 5 Marketing Tips For Cookie Franchises
If the smell of fresh baked cookies isn't enough to draw customers in during a recession cookie franchise Mrs. Fields Cookies has some ideas to help. They recently asked their franchisees to give marketing tips. Here are the top five tips for marketing a Mrs. Fields franchise. 1. Get Outside th...

Mrs. Fields Benefits The Leukemia & Lymphoma Society In September For 'Leukemia Awareness Month'
In September 2002, during Leukemia Awareness Month, a new partnership between Mrs. Fields (MF), The Leukemia & Lymphoma Society (The Society) and NBC's Days of Our Lives (DOOL) will raise funds to aid leukemia research through "Light The Night" walks in 220 U.S. cities. Registration forms for the wa...

Mrs. Fields News & Press Releases

When did the first Mrs. Fields open? 1977
When did Mrs. Fields start Franchising? 1990

Year U.S.A. Canada International Corporate
2004 376 0 82 57
2003 372 0 82 59
2002 344 5 76 103
2001 320 5 0 143
2000 322 5 0 126
Year U.S.A.
2004 376
2003 372
2002 344
2001 320
2000 322
Year Canada
2004 0
2003 0
2002 5
2001 5
2000 5
Year International
2004 82
2003 82
2002 76
2001 0
2000 0
Year Corporate
2004 57
2003 59
2002 103
2001 143
2000 126
Expense In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No No
Payroll No No

Support
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives

Marketing
Ad slicks, National media

International franchisees required to buy multiple units/master licenses

Absentee ownership of franchise is allowed.

Business Experience:

  • Industry experience
  • General business experience
  • Marketing skills

  • To calculate how much income a franchise owner can do at Mrs. Fields Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.

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    Legal Disclaimer: This information is not a franchise offering for Mrs. Fields and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a Mrs. Fields franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.

    Mrs. Fields

    Mrs. Fields

    Mrs. Fields Franchising LLC
    8001 Arista Place, Suite 600
    Broomfield, CO
    80021

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