Mrs. Fields Cost Comparisons

About Mrs. Fields

Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.

Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.

The total investment necessary to begin operation of a retail store ranges from $251,995 to $410,500.
This includes $35,000 that must be paid to the franchisor or their affiliate.
The total investment necessary to begin operation of a retail kiosk
ranges from $166,806 t0 $233,640.
This includes $35,000 that must be paid to the franchisor or their affiliate.



Baked Goods Franchise Opportunities

Below is a quick comparison of Mrs. Fields against other Baked Goods franchises and business opportunities. For an in depth comparison of Mrs. Fields with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.

Franchise Franchise Fee Royalty Advertising Fee Development Costs
A Grande Finale $35,000-$60,000 5%-6% 2% local 1% corp. $125,938-$237,750
Arizona Bread Company $25,000 5% $149,000-$341,500
Atlanta Bread Company $40,000 5% $629,700-$806,300
Auntie Anne's Hand-Rolled Soft Pretzels $30,000 7% 1% $98,350-$445,000
Bagel Bagel $20,000-$25,000 5% 2% $170,000-$425,000
bagel BAR, The $32,000 5% 2% $240,000-$320,000
Baldinos Giant Jersey Subs $10,000 4.5% 0.5% $100,000-$200,000
bb's Coffee and Muffins $26,000 7% $145,000-$280,000
Beard Papa's Sweets Cafe $47,500-$57,500 5% $159,000-$475,000
BeaverTails $30,000 5% 3% $15,000-$500,000
Ben's Soft Pretzels $30,000 6% 1.5% $107,200-$339,500
Between Rounds Bakery Sandwich Cafe $22,500-$25,000 5% -7% up to 2% $313,000-$416,000
Big Apple Bagels $25,000 5% 3% $298,000-$405,000
Big Dad's Pies N/A $220,000-$250,000
Blue Chip Cookies Drive N/A $11,000-$15,000
Bountiful Bread $37,500 $750,000-$1,200,000
Bread Basket $20,000 $172,400-$294,450
Bread Poets Baking Company $24,000 4% $166,000-$259,000
Breadsmith $30,000 7% - 5% $380,250-$454,750
Bru-Go's Take-N-Bake Pizza Company $19,500 4-5% $76,200-$137,950
Bruegger's $30,000 5% $389,600-$591,600
Cheesecake Shop, The N/A 9% 2% $150,000-$700,000
Chock full o' Nuts $3,000-$20,000 5% $272,500-$425,900
CHURROMANIA $30,000 8% $135,000-$335,000
Cindy's Cinnamon Rolls $25,000 5% $69,000-$130,500
Cinnabon $30,000 6% 1.5% $23,100-$430,900
Cinnaholic $35,000 5% 2% $178,000-$308,500
Cinnamon City $25,000 6% $79,900-$119,900
Cinnzeo $15,000 7% $214,000-$621,000
COBS Bread $25,000 7% 3% $400,000-$750,000
Coffee Time Donuts $25,000 5% $210,000-$395,000
Cookie Advantage $25,000 5%--3% $75,000-$100,000
Cookie Factory Bakery $15,000 5% $98,000-$237,500
Cookie Man N/A 0 $250,000
Cookies By Design/Cookie Bouquet $25,000 6% $90,000-$180,000
Corner Bakery Cafe $25,000 5% $854,000-$2,375,000
Croissant Plus $30,000-$40,000 $175,000-$500,000
Crumb & Get It Cookie Co. $30,000 6% 2% $128,700-$178,500
Cupcakes $50,000 $267,500-$381,000
Dixie Cream $25,000 6% $196,000-$413,000
Don Pan Bakeries $35,000-$58,750 6% 2% $150,000-$800,000
Donut Baker, The $20,000 6% 2%local +2%Nat'l $68,000-$150,000
Donut King $55,000 7% 3% $295,000-$340,000
Dreamy Donuts $60,000 7% 3% $300,000-$400,000
Duck Donuts $30,000 5% 2% $348,350-$568,000
Dunkin' $40,000-$90,000 5.9% 5% $199,700-$1,688,200
Erik's DeliCafe $35,000 5% $303,500-$521,600
Factory Donuts $20,000 5% 2.5% $213,300-$341,300
Fractured Prune, The $27,500 5% 1% $143,950-$270,450
Frullati Cafe & Bakery $30,000 6% $145,900-$446,000
GFG Bakery-Cafe $25,000 $187,100-$1,311,000
Gigi's Cupcakes $35,000 5% 2.5% $226,700-$425,500
Grand Traverse $25,000 5% $400,000-$500,000
Great American Bagel $20,000 4% 2% $230,000-$300,000
Great American Cookie Company $15,000-$35,000 6% 1.5% $177,700-$476,135
Great Canadian Bagel $20,000 $85,000-$350,000
Great Harvest $35,000 5% 2.5% $69,613-$704,873
Honey Dew Donuts $35,000 $125,000-$400,000
House of Bread $35,000 6% $157,000-$347,000
Hurts Donut Company $35,000 7% 2% $553,000-$1,076,000
Insomnia Cookies $25,000 6% $65,600-$111,400
Jo to Go $25,000 7% $82,500-$786,000
Joey Bag a Donuts $30,000 5% 1% $207,700-$587,800
Just Fresh $25,000 5% $475,000-$650,000
Kettleman's Bagel $25,000 6% $300,000-$450,000
Krispy Kreme $12,500-$25,000 4.5% 1.5% $200,500-$4,115,000
LaMar's Donuts $28,500 5% $288,500-$366,500
Le Macaron French Pastries $45,000 6% 0.5% $131,500-$361,500
Lee's Sandwiches $35,000-$75,000 6.9% 2%local +2%Nat'l $235,830-$1,830,000
Lox of Bagels $19,000 $135,000-$165,000
Michel's Baguette $40,000 $350,000-$800,000
Mister Donut $34,500-$41,400 5% 3% $480,000-$620,000
Mrs. Powell's Bakery Eatery $25,000 5% 3% $125,000-$160,000
Muffin Break N/A $195,000-$245,000
Muffins Plus $30,000-$40,000 $175,000-$500,000
My Favorite Muffin $25,000 5% 3% $104,500-$405,000
Nestle Toll House Cafe by Chip $30,000 6% 1.5% $43,900-$499,100
Nothing Bundt Cakes $35,000 5% 4% $431,587-$600,387
NYC Bagel & Sandwich Shop $29,500 5% $300 - $600 $119,000-$208,000
Original Cupcakes $50,000 $267,500-$381,000
Panera Bread/Saint Louis Bread Company $35,000 5% $1,010,985-$2,252,846
Paradise Bakery & Cafe $40,000 5% $480,000-$1,205,000
Paris Baguette $50,000 3% - 5% 1% $719,271-$1,401,546
Peace, Love & Little Donuts $40,000 6% 1% $121,200-$235,100
Quack Daddy Donuts $50,000 $236,200-$333,000
Ricky's Candy, Cones & Chaos $30,000 5% $378,500-$563,800
Rise'n Roll $95,000 3% 1% $485,500-$1,597,000
Robins Donuts $25,000 $325,000
Saint Cinnamon $25,000 6% $144,100-$264,700
San Francisco Bread Company $35,000 5% $370,000-$450,000
Shipley Do-Nuts $35,000-$50,000 5% $410,000-$771,500
Smallcakes A Cupcakery $30,000 3% $70,000-$120,000
Southern Maid Donuts $5,000 $64,000-$227,000
Sprinkles Cupcakes N/A $576,000-$1,075,000
Subs Plus $12,000 $140,000-$170,000
T.J. Cinnamons $5,000 Varies $22,100-$39,200
Treats $25,000 7% 1% $121,000-$260,000
UCBC Bagels $29,900 5% 2% $182,900-$433,900
Waffle Cabin $17,500 5% of Gross Sales $117,700-$301,100
We're Rolling Pretzel Company $15,000 5% 2% $91,000-$223,000
Wetzel's Pretzels $35,000 7% 1% $126,600-$405,850
WOOPS! $15,000-$25,000 4% $58,875-$390,675
Yummy Cupcakes $35,000 5% 1% $185,679-$325,665