Mrs. Fields vs We're Rolling Pretzel Company Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs We're Rolling Pretzel Company including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Mrs. Fields Franchise
We're Rolling Pretzel Company Franchise
Investment $166,806 - $410,500$91,000 - $223,000
Franchise Fee $30,000$15,000
Royalty Fee 6%5%
Advertising Fee -2%
Year Founded 19771996
Year Franchised 19901998
Term Of Agreement 7 years5 years
Term Of Agreement 7 years5 years
Renewal Fee -$1K


Business Experience Requirements

 
Mrs. Fields Franchise
We're Rolling Pretzel Company Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills

  • General business experience

  • Financing Options

     
    Mrs. Fields Franchise
    We're Rolling Pretzel Company Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/Yes
    Inventory No/YesNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support

     
    Mrs. Fields Franchise
    We're Rolling Pretzel Company Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations
    Marketing Ad slicks, National mediaAd slicks, Regional advertising
    Operations International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 8

    Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)


    Expansion Plans

     
    Mrs. Fields Franchise
    We're Rolling Pretzel Company Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Mrs. Fields

    Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
    300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.

    Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.

    The total investment necessary to begin operation of a retail store ranges from $251,995 to $410,500.
    This includes $35,000 that must be paid to the franchisor or their affiliate.
    The total investment necessary to begin operation of a retail kiosk
    ranges from $166,806 t0 $233,640.
    This includes $35,000 that must be paid to the franchisor or their affiliate.



    About We're Rolling Pretzel Company

    Kevin Krabill founded We're Rolling Pretzel Co. in 1996 with his own proprietary pretzel dough recipe. Based in Alliance, Ohio, the private company began franchising in 1998 and offers franchises in both traditional and nontraditional locations, including regional shopping malls, airports, amusement parks and universities.
    We're Rolling Pretzel Company has superior quality pretzels and drinks as well as the best menu variety of any pretzel franchise company.  The franchise system is supported by food service professionals who have decades of experience in the industry as well as Associates who have experience in all aspects of restaurant operations and marketing.
    Veteran Incentives  10% off franchise fee