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Updated RecentlyMrs. Fields vs Le Macaron French Pastries Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs Le Macaron French Pastries including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $166,806 - $410,500 | $131,500 - $361,500 |
| Franchise Fee | $30,000 | $45,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | - | 0.5% |
| Year Founded | 1977 | 2009 |
| Year Franchised | 1990 | 2012 |
| Term Of Agreement | 7 years | - |
| Term Of Agreement | 7 years | - |
| Renewal Fee | - | $7000 |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | On-The-Job Training: 24 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection |
| Marketing | Ad slicks, National media | Ad Templates Regional Advertising Social media SEO Website development Loyalty program/app |
| Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Mrs. Fields
Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
The total investment necessary to begin operation of a retail store
ranges from $251,995 to $410,500.
This includes $35,000 that must be paid to the franchisor or their affiliate.
The total investment necessary to begin operation of a retail kiosk
ranges from $166,806 t0 $233,640.
This includes $35,000 that must be paid to the franchisor or their affiliate.
About Le Macaron French Pastries
Say "Oui" to an Exceptional Opportunity & Discover our simple, niche concept with limited direct competition. Our true French macarons are the perfect delicacy, original and elegant; French gelato, French pastries, European style beverages and more!
You will receive the best in support from the moment you begin your discovery, to your pastry shop opening and beyond. It is our mission to provide you with the highest quality products, training, support tools, marketing and more while avoiding the many costs and headaches that often come with running a full-service restaurant or similar business.
The total investment necessary to begin operation of a traditional Le Macaron French Pastries pastry shop or permanent kiosk ranges from $131,500 to $361,500.
The total investment necessary to begin operation
of a mobile kiosk ranges from $84,350 to $147,000. This includes $74,500
to $126,500 that must be paid to the franchisor or its affiliate. If
you elect to develop three Pastry Shops under our multi-unit development
program, then you will sign our area development agreement and pay us a
development fee equal to $99,000.