Mrs. Fields vs Dixie Cream Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs Dixie Cream including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Mrs. Fields Franchise
Dixie Cream Franchise
Investment $166,806 - $410,500$196,000 - $413,000
Franchise Fee $30,000$25,000
Royalty Fee 6%6%
Advertising Fee --
Year Founded 19771929
Year Franchised 19900
Term Of Agreement 7 years20 years
Term Of Agreement 7 years20 years
Renewal Fee --


Business Experience Requirements

 
Mrs. Fields Franchise
Dixie Cream Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • Dixie Cream actively searches for candidates with a strong background in business management.

    Financing Options

     
    Mrs. Fields Franchise
    Dixie Cream Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Mrs. Fields Franchise
    Dixie Cream Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Ad slicks, National mediaBeautiful Brands will have available for the franchisees a complete Grand Opening and on going Local Store Marketing program.
    Operations International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    At least one owner or a designated manager must be involved on a full-time basis and must be responsible for the day-to-day operations and management.

    Expansion Plans

     
    Mrs. Fields Franchise
    Dixie Cream Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Mrs. Fields

    Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
    300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.

    Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.

    The total investment necessary to begin operation of a retail store ranges from $251,995 to $410,500.
    This includes $35,000 that must be paid to the franchisor or their affiliate.
    The total investment necessary to begin operation of a retail kiosk
    ranges from $166,806 t0 $233,640.
    This includes $35,000 that must be paid to the franchisor or their affiliate.



    About Dixie Cream

    Bite for bite, more delite.
    With more than 80 years of donut-making to our name, Dixie Cream knows how to make donuts that defy comparison. Notice that our donuts are a little taller than others. Notice, too, the golden band around the middle of a Dixie Cream. That's our promise of light and creamy melt-in-your-mouth goodness that just gets better by the bite.
    As a Dixie Cream franchisee you will receive support in these specific areas: * Facility planning on site location and architectural design * Specifications for fixtures, equipment, and leasehold improvements * Assistance in site selection and lease negotiation * Corporate training for Owner/Operator and Director of Operations/General Managers * Kitchen/ Back of the House Workflow design * Ongoing support from members of the Training and Operations Team * Ongoing updates for increasing profitability * Products with high industry demand * Efficiency in all systems * Favorable national contracts with suppliers of goods and services * Operating manuals, policies, procedures, and business management systems.