Mrs. Fields vs CHURROMANIA Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs CHURROMANIA including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mrs. Fields Franchise
CHURROMANIA Franchise
Investment $166,806 - $410,500$135,000 - $335,000
Franchise Fee $30,000$30,000
Royalty Fee 6%8%
Advertising Fee --
Year Founded 19771997
Year Franchised 19901998
Term Of Agreement 7 years5 years
Term Of Agreement 7 years5 years
Renewal Fee --


Business Experience Requirements
 
Mrs. Fields Franchise
CHURROMANIA Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Mrs. Fields Franchise
    CHURROMANIA Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Mrs. Fields Franchise
    CHURROMANIA Franchise
    Training -Corporate Office and In-store 10 days.
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesCentral Purchasing Field Operation Evaluation Field Training Initial Store Opening Inventory Control
    Marketing Ad slicks, National mediaAd Slicks, Brochures, Catalogs, Coupon/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show, Exhibits, Videos, Churro Truck and Community involvement.. Additional Services: Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies.
    Operations International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    		Average Number of Employees: 6 Full-time. Passive Ownership: Allowed.

    Expansion Plans
     
    Mrs. Fields Franchise
    CHURROMANIA Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Mrs. Fields

    Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
    300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.

    Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.

    The total investment necessary to begin operation of a retail store ranges from $251,995 to $410,500.
    This includes $35,000 that must be paid to the franchisor or their affiliate.
    The total investment necessary to begin operation of a retail kiosk
    ranges from $166,806 t0 $233,640.
    This includes $35,000 that must be paid to the franchisor or their affiliate.



    About CHURROMANIA

    "We have reinvented the Churro to compete", says Ariel Acosta-Rubio, Founder-CEO of CHURROMANIA, at the Dolphin Mall Store in Miami, Florida. Can the churro displace the doughnut and the cinnamon roll in the United States? What began as a family business in an eastern coastal town in Venezuela has become a transnational franchise with more than 100 stores. Now, its owners and founders Ariel Acosta-Rubio and Maria Alejandra Bravo De Acosta-Rubio are betting that they will be able to turn a modern version of the traditional Spanish pastry into the most innovative dessert sold in Florida and worldwide. "We have rescued the churro. We have reinvented it to compete with any other kind of fast food", says Acosta-Rubio, founder-CEO of CHURROMANIA, the Venezuelan franchise with international headquarters on Miami's Brickell Avenue. Just as other franchises have exported the U.S fast-food culture to Latin America, Latin American fast-food franchises are slowly bringing the flavors of their countries to U.S taste buds. As the United States' Hispanic population and its purchasing power grow, the major metropolitan areas are ready to absorb the new Latin American fast-food offerings, says Marcel Portman, vice president for global development with the International Association of Franchises, a commercial group in Washington, D.C. In 2001 CHURROMANIA opened it's first store in the United States at Dolphin Mall in Miami Florida, and since then, at Miami International Mall, Westland Mall, Pembroke Lakes Mall; Broward Mall, Southland Mall, Dadeland Mall, Coral Square Mall, Walmart Super Store at Pembroke Pines, The Churromania Truck and Sawgrass Mills Mall; in Orlando Florida Festival Bay Mall and Florida Mall CHURROMANIA has expanded upon the basic churro, offering: BIG MANIA sprinkled with sugar or cinnamon and filled with dulce de leche, chocolate, guava, cream cheese, strawberry, caramel, sweet condensed milk, hazelnut chocolate (Nutella). TWIST MANIA: choose up to two toppings: sugar, cinnamon , dulce de leche, chocolate, guava, cream cheese, strawberry, caramel, sweet condensed milk, hazelnut chocolate (Nutella). CRISPY MANIA sprinkled with sugar or cinnamon. A TRADITION IN SPAIN Eaten with hot chocolate or cafe con leche, the churro is a tradition inherited from Spain. CHURROMANIA is also present in the following countries: Colombia, Panama , Peru, Aruba, Dominican Republic and Venezuela.