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Updated RecentlyMrs. Fields vs Great American Cookie Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs Great American Cookie Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $166,806 - $410,500 | $177,700 - $476,135 |
| Franchise Fee | $30,000 | $15,000 - $35,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | - | 1.5% |
| Year Founded | 1977 | 1977 |
| Year Franchised | 1990 | 1977 |
| Term Of Agreement | 7 years | Concurrent with lease |
| Term Of Agreement | 7 years | Concurrent with lease |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | On-The-Job Training: 37 hours Classroom Training: 36.5 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection |
| Marketing | Ad slicks, National media | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. |
Absentee ownership of franchise is allowed. |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Mrs. Fields
Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
The total investment necessary to begin operation of a retail store
ranges from $251,995 to $410,500.
This includes $35,000 that must be paid to the franchisor or their affiliate.
The total investment necessary to begin operation of a retail kiosk
ranges from $166,806 t0 $233,640.
This includes $35,000 that must be paid to the franchisor or their affiliate.
About Great American Cookie Company
Beginning an establishment is an interest in your vocation AND your group! Don't you need to be the one to convey the treat cake to your neighborhood?
Our ease establishment opportunity is an incredible alternative for any individual who is searching for an approach to begin a profession as an entrepreneur! Every open door is distinctive, so whether you open your establishment in a shopping center, at an air terminal, or anyplace else in the middle of, you can alter your establishment for YOU!
Great American Cookies opened its first store in Atlanta's Perimeter Mall in 1977. From one family chocolate treat formula, it included an entire line of treats and brownies and started diversifying in 1978. Notwithstanding normal treats, most stores highlight extensive plate-or dish estimated treats with customized messages for gatherings or unique events.
On August 24, 1998, Mrs. Fields Original Cookies Inc. procured the organization. Mrs. Fields Famous Brands incorporates The Original Cookie Company, Pretzel Time, Hot Sam, Pretzelmaker and Mrs. Fields Cookies
Franchisor is seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Middle East, Mexico, South America
Veteran Incentives 25% off first-store franchise fee
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#70 on Franchise Rankings.com
#136 in Franchise 500 for 2020.