Mrs. Fields vs Insomnia Cookies Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs Insomnia Cookies including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mrs. Fields Franchise
Insomnia Cookies Franchise
Investment $166,806 - $410,500$65,600 - $111,400
Franchise Fee $30,000$25,000
Royalty Fee 6%6%
Advertising Fee --
Year Founded 19772002
Year Franchised 19902006
Term Of Agreement 7 years-
Term Of Agreement 7 years-
Renewal Fee --


Business Experience Requirements
 
Mrs. Fields Franchise
Insomnia Cookies Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Mrs. Fields Franchise
    Insomnia Cookies Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Mrs. Fields Franchise
    Insomnia Cookies Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Ad slicks, National media-
    Operations International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    		-

    Expansion Plans
     
    Mrs. Fields Franchise
    Insomnia Cookies Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Mrs. Fields

    Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
    300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.

    Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.

    The total investment necessary to begin operation of a retail store ranges from $251,995 to $410,500.
    This includes $35,000 that must be paid to the franchisor or their affiliate.
    The total investment necessary to begin operation of a retail kiosk
    ranges from $166,806 t0 $233,640.
    This includes $35,000 that must be paid to the franchisor or their affiliate.



    About Insomnia Cookies

    NO LONGER FRANCHISING

    Insomnia Cookies is expanding! We have expanded into numerous new markets in the last few years and are looking for qualified franchisees to help grow with our collegiate brand. Our franchisees are our partners and will be provided with the direct support of our core executive team. We pride ourselves on close communication with our partners and will work diligently to extend our knowledge and support to our franchised locations.
    Insomnia Cookies is a quickly extending late-night bread kitchen idea with workplaces in both New York and Philadelphia. Established in a school apartment in 2003 at the University of Pennsylvania, by then understudy, Seth Berkowitz, Insomnia Cookies has been nourishing the unquenchable yearning of its fans from that point onward. The organization represents considerable authority in conveying warm, delightful treats ideal to the entryways of people and organizations alike. Whether you're nourishing a desire or a group, Insomnia Cookies' offerings of treats, brownies, treat cakes, frozen yogurt and even chilly drain, has you secured.