Mrs. Fields vs Sprinkles Cupcakes Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs Sprinkles Cupcakes including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mrs. Fields Franchise
Sprinkles Cupcakes Franchise
Investment $166,806 - $410,500$576,000 - $1,075,000
Franchise Fee $30,000N/A
Royalty Fee 6%-
Advertising Fee --
Year Founded 19772012
Year Franchised 19902020
Term Of Agreement 7 years-
Term Of Agreement 7 years-
Renewal Fee --


Business Experience Requirements
 
Mrs. Fields Franchise
Sprinkles Cupcakes Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Mrs. Fields Franchise
    Sprinkles Cupcakes Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Mrs. Fields Franchise
    Sprinkles Cupcakes Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Ad slicks, National media-
    Operations International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    		-

    Expansion Plans
     
    Mrs. Fields Franchise
    Sprinkles Cupcakes Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Mrs. Fields

    Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
    300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.

    Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.

    The total investment necessary to begin operation of a retail store ranges from $251,995 to $410,500.
    This includes $35,000 that must be paid to the franchisor or their affiliate.
    The total investment necessary to begin operation of a retail kiosk
    ranges from $166,806 t0 $233,640.
    This includes $35,000 that must be paid to the franchisor or their affiliate.



    About Sprinkles Cupcakes

    ""
    Sprinkles opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.” Founded by Candace Nelson, judge on Food Network’s hit show “Cupcake Wars,” and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike. From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles!
    Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has locations nationwide, a traveling Sprinklesmobile - the world’s first cupcake truck, and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada.
    In 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream & Cookies.
    “The Sprinkles Baking Book” hit the New York Times Best Sellers list in October, 2016.

    The total investment necessary to begin operation of a Production Bakery is $781,000 to $1,075,000. This includes $40,000 to $43,250 that must be paid to the franchisor or affiliate.
    The total investment necessary to begin operation of a Pantry Bakery is $576,000 to $895,000. This includes $40,000 to $43,250 that must be paid to the franchisor or affiliate. The franchisor and you may choose to sign a Development Rights Agreement under which you will develop a number of Sprinkles Cupcakes Bakeries. The franchisor expects the Development Rights Agreement to cover between 2 and 10 Sprinkles Cupcakes Bakeries.
    The total investment necessary to begin operation under a Development Rights Agreement is $40,500 to $202,500. This includes $40,000 to $200,000 that must be paid to the franchisor or affiliate.