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Updated RecentlyBeard Papa's Sweets Cafe vs Mrs. Fields Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Beard Papa's Sweets Cafe vs Mrs. Fields including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $159,000 - $475,000 | $166,806 - $410,500 |
| Franchise Fee | $47,500 - $57,500 | $30,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | - |
| Year Founded | 1998 | 1977 |
| Year Franchised | 1998 | 1990 |
| Term Of Agreement | 5 years | 7 years |
| Term Of Agreement | 5 years | 7 years |
| Renewal Fee | negotiated | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Grand opening, Internet, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Regional advertising | Ad slicks, National media |
| Operations |
80% of all franchisees own more than one unit Number of employees needed to run franchised unit: 7 - 7
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Beard Papa's Sweets Cafe
Are you interested in partnering with a world class food company with the most unique product offering to hit the QSR industry in years? We’re excited about the opportunities too! Beard Papa’s Cream Puff products and operations are proven. Backed by over six years of operating experience and over 240 cream puff stores in Japan and other areas in Asia, we are part of the Muginoho Group family with various restaurant concepts in Japan and other areas in Asia.
The trademark of our cream puff specialty stores is a "beard papa" against a bright yellow background. We stuff each crunchy puff with whipped cream custard every time an order is placed. You can watch as they are being created in the store.
Everyday we bake choux pastry shells and prepare our special, secret recipe of whipped cream custard in our store. Our motto is to serve only the freshest cream puffs from beard papa's kitchen.
Our cream puffs do not contain any preservatives. Only the highest quality ingredients go into making them because we want to serve you only the best. We use only natural-grown vanilla beans.
Since 1999, Beard Papa’s has been baking the world’s best cream puffs.
We began in Japan and have expanded to over 400 stores in 15 countries
and territories! We are committed to bring you a pastry that is super
oishii! (delicious!).
About Mrs. Fields
Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
The total investment necessary to begin operation of a retail store
ranges from $251,995 to $410,500.
This includes $35,000 that must be paid to the franchisor or their affiliate.
The total investment necessary to begin operation of a retail kiosk
ranges from $166,806 t0 $233,640.
This includes $35,000 that must be paid to the franchisor or their affiliate.