Mrs. Fields vs Donut King Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs Donut King including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mrs. Fields Franchise
Donut King Franchise
Investment $166,806 - $410,500$295,000 - $340,000
Franchise Fee $30,000$55,000
Royalty Fee 6%7%
Advertising Fee -3%
Year Founded 1977-
Year Franchised 1990-
Term Of Agreement 7 years-
Term Of Agreement 7 years-
Renewal Fee --


Business Experience Requirements
 
Mrs. Fields Franchise
Donut King Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Mrs. Fields Franchise
    Donut King Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Mrs. Fields Franchise
    Donut King Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Ad slicks, National media-
    Operations International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    		-

    Expansion Plans
     
    Mrs. Fields Franchise
    Donut King Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Mrs. Fields

    Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
    300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.

    Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.

    The total investment necessary to begin operation of a retail store ranges from $251,995 to $410,500.
    This includes $35,000 that must be paid to the franchisor or their affiliate.
    The total investment necessary to begin operation of a retail kiosk
    ranges from $166,806 t0 $233,640.
    This includes $35,000 that must be paid to the franchisor or their affiliate.



    About Donut King

    During the past three decades, Donut King has evolved into Australia’s largest specialty donut and coffee destination, with more than 330 outlets across Australia, New Zealand, China, Papua New Guinea and the Kingdom of Saudi Arabia. Apart from its world-famous DK Cinnamon Donuts, Donut King also treats customers of all ages to 'original' and 'classic' donut ranges, milkshakes; Quake Shakes®, frozen beverages, hot dogs, ice creams, toasts, and its very own blend of espresso coffee, Royal Bean. We offer a large range of store types ranging from a drive thru operation to a full format inline cafe or kiosk with seating.