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Updated RecentlyNestle Toll House Cafe by Chip vs Mrs. Fields Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Nestle Toll House Cafe by Chip vs Mrs. Fields including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $43,900 - $499,100 | $166,806 - $410,500 |
| Franchise Fee | $30,000 | $30,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 1.5% | - |
| Year Founded | 2000 | 1977 |
| Year Franchised | 2000 | 1990 |
| Term Of Agreement | - | 7 years |
| Term Of Agreement | - | 7 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/Yes |
| Receivables | No/Yes | No/No |
| Payroll | No/Yes | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Ad slicks, Regional advertising | Ad slicks, National media |
| Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 10
Absentee ownership of franchise is allowed. (60% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Nestle Toll House Cafe by Chip
Ziad S. Dalal and Doyle P. Liesenfelt founded Nestle Toll House Caf'y Chip in 2000 to serve cookies and a variety of other Nestle products. Each cafe' menu features muffins, croissants, scones, rolls, cookies, cakes, biscotti, iced and hot coffees, and other chocolate treats.
The total investment necessary to begin operation of a Nestle Toll House
Café by Chip franchise is $214,350 to $499,100 for a dine-in unit,
$149,350 to $424,750 for an in-line unit, $145,400 to $311,700 for a
kiosk and $43,900 to $112,400 for a non-baking satellite cart or kiosk.
This includes $37,500 ($18,750 for a non-traditional venue) that must be
paid to the franchisor or affiliate. This also includes an additional
$7,500 if a satellite location is included that must be paid to the
franchisor or affiliate. If you are acquiring franchise development
rights, you will pay the farnchisor a development fee equal to$37,500
for the first Café to be developed and $18,750 for each additional Café
to be developed.
About Mrs. Fields
Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
The total investment necessary to begin operation of a retail store
ranges from $251,995 to $410,500.
This includes $35,000 that must be paid to the franchisor or their affiliate.
The total investment necessary to begin operation of a retail kiosk
ranges from $166,806 t0 $233,640.
This includes $35,000 that must be paid to the franchisor or their affiliate.