Mrs. Fields vs The Fractured Prune Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs The Fractured Prune including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mrs. Fields Franchise
The Fractured Prune Franchise
Investment $166,806 - $410,500$143,950 - $270,450
Franchise Fee $30,000$27,500
Royalty Fee 6%5%
Advertising Fee -1%
Year Founded 1977-
Year Franchised 1990-
Term Of Agreement 7 years-
Term Of Agreement 7 years-
Renewal Fee --


Business Experience Requirements
 
Mrs. Fields Franchise
The Fractured Prune Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Mrs. Fields Franchise
    The Fractured Prune Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Mrs. Fields Franchise
    The Fractured Prune Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Ad slicks, National media-
    Operations International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    		-

    Expansion Plans
     
    Mrs. Fields Franchise
    The Fractured Prune Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Mrs. Fields

    Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
    300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.

    Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.

    The total investment necessary to begin operation of a retail store ranges from $251,995 to $410,500.
    This includes $35,000 that must be paid to the franchisor or their affiliate.
    The total investment necessary to begin operation of a retail kiosk
    ranges from $166,806 t0 $233,640.
    This includes $35,000 that must be paid to the franchisor or their affiliate.



    About The Fractured Prune

    ""The FRACTURED PRUNE has been an Ocean City, MD landmark for 30 years. It has been a tradition for many donut lovers far and wide. These donut lovers line up in the early morning, around the block in the anticipation of creating and tasting their own creation. The FRACTURED PRUNE DONUT SHOPPE is a Specialty shop for donuts. What makes these just so special is the way they are created by you. "You create em, we make em!" Our donuts come out hot and crispy on the outside and light and moist on the inside. We then take the donuts and dip them in any one of our homemade glazes of your choice, which you can top with an assortment of delectable toppings. These donuts are loved by kids of all ages. There is nothing sweeter than being able to create and have a HOT DONUT at anytime of the day. Many inquiries have been made to expand our locations, so that the donuts could be more than a tradition for people. They could be an everyday indulgence. So with great pride, we have decided to franchise. If you are interested in owning what we believe will be the next fastest growing franchise in the coming year, feel free to fill out the Questionnaire. To request additional information on this opportunity, please contact us.