Mrs. Fields vs Smallcakes A Cupcakery Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs Smallcakes A Cupcakery including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Mrs. Fields Franchise
Smallcakes A Cupcakery Franchise
Investment $166,806 - $410,500$70,000 - $120,000
Franchise Fee $30,000$30,000
Royalty Fee 6%3%
Advertising Fee --
Year Founded 19772008
Year Franchised 19902008
Term Of Agreement 7 years-
Term Of Agreement 7 years-
Renewal Fee --


Business Experience Requirements

 
Mrs. Fields Franchise
Smallcakes A Cupcakery Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • -

    Financing Options

     
    Mrs. Fields Franchise
    Smallcakes A Cupcakery Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Mrs. Fields Franchise
    Smallcakes A Cupcakery Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Ad slicks, National mediaBeautiful Brands will have available for the franchisees a complete Grand Opening and on going Local Store Marketing program.
    Operations International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    -

    Expansion Plans

     
    Mrs. Fields Franchise
    Smallcakes A Cupcakery Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Mrs. Fields

    Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
    300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.

    Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.

    The total investment necessary to begin operation of a retail store ranges from $251,995 to $410,500.
    This includes $35,000 that must be paid to the franchisor or their affiliate.
    The total investment necessary to begin operation of a retail kiosk
    ranges from $166,806 t0 $233,640.
    This includes $35,000 that must be paid to the franchisor or their affiliate.



    About Smallcakes A Cupcakery

    Open your very own Smallcakes neighborhood Cupcakery. As Seen on the Food Network and The View The franchise system includes: A. Owning and operating an assigned Smallcakes, use of the brand name, trademarks, recipes, operational systems and methods, and decor. Additionally, you will receive support in these specific areas:
     * Facility planning on site location and architectural design
    * Specifications for fixtures, equipment, and leasehold improvements
    * Assistance in site selection and lease negotiation
    * Corporate training for Owner/Operator and Director of Operations/General Managers
    * Kitchen/ Back of the House Workflow design
    * Ongoing support from members of the Training and Operations Team
    * Ongoing updates for increasing profitability
    * Products with high industry demand
    * Efficiency in all systems
    * Favorable national contracts with suppliers of goods and services

    * Operating manuals, policies, procedures, and business management systems
     
    We specialize in freshly baked gourmet cupcakes and small batch cupcake-infused ice cream. We go above and beyond to ensure our desserts are the best.