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Updated RecentlyMrs. Fields vs WOOPS! Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs WOOPS! including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $166,806 - $410,500 | $58,875 - $390,675 |
| Franchise Fee | $30,000 | $15,000 - $25,000 |
| Royalty Fee | 6% | 4% |
| Advertising Fee | - | - |
| Year Founded | 1977 | 2012 |
| Year Franchised | 1990 | 2015 |
| Term Of Agreement | 7 years | - |
| Term Of Agreement | 7 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | While you do not need baking experience to franchise with Woops!, we recommend that you have a proven track record of managerial experience, an entrepreneurial spirit and the drive to follow our proven business model as you bring Woops! to your community. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | Yes/- |
| Inventory | No/Yes | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 240 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Ad slicks, National media | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Mrs. Fields
Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
The total investment necessary to begin operation of a retail store
ranges from $251,995 to $410,500.
This includes $35,000 that must be paid to the franchisor or their affiliate.
The total investment necessary to begin operation of a retail kiosk
ranges from $166,806 t0 $233,640.
This includes $35,000 that must be paid to the franchisor or their affiliate.
About WOOPS!
WOOPS! was born in 2012 from a simple idea: Why not make money by
opening a pop-up shop at the bustling Holiday Shops at Bryant Park in
New York City - sharing delicious, specialty macarons with shoppers? The
response let the founders know they were onto something, and they
wasted no time in looking into how they could build a business on the
idea that macarons make wonderful and special gifts as well as a
day-brightening treat for oneself.