Desert Moon-Fresh Mexican Grille vs Baja Sol Tortilla Grill Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Baja Sol Tortilla Grill including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Desert Moon-Fresh Mexican Grille Franchise
Baja Sol Tortilla Grill Franchise
Investment $264,500 - $454,000$230,000 - $1,203,000
Franchise Fee $25,000$25,000
Royalty Fee 5%5%
Advertising Fee -3%local, 1.5%nat'l
Year Founded 19921995
Year Franchised 19991995
Term Of Agreement 15 years10 years
Term Of Agreement 15 years10 years
Renewal Fee -$10000


Business Experience Requirements

 
Desert Moon-Fresh Mexican Grille Franchise
Baja Sol Tortilla Grill Franchise
Experience
  • Industry experience
  • -

    Financing Options

     
    Desert Moon-Fresh Mexican Grille Franchise
    Baja Sol Tortilla Grill Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs Yes/NoNo/Yes
    Equipment Yes/NoNo/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/Yes
    Payroll No/NoNo/Yes

    Training & Support

     
    Desert Moon-Fresh Mexican Grille Franchise
    Baja Sol Tortilla Grill Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperativesGrand opening, Field operations/evaluations
    Marketing Co-op advertising, Ad slicks, Regional advertisingCo-op advertising
    Operations 66% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    33% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 12

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)


    Expansion Plans

     
    Desert Moon-Fresh Mexican Grille Franchise
    Baja Sol Tortilla Grill Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion NoNo

    Company Overviews

    About Desert Moon-Fresh Mexican Grille

    During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.

    About Baja Sol Tortilla Grill

    Baja Sol Tortilla Grill capitalizes on today's consumers' maturing tastes within the fast-casual market. It combines the need for speed of service with healthy products that taste good. Baja Sol Tortilla Grill is about fresh food fast. Microwaves? Not here! Lard? No thanks! MSG? No way! Tortillas made fresh right before the consumer's eyes. Fresh produce. Real chicken breasts. Salsas made fresh daily. Menu items prepared to order, in a clean, contemporary facility. Baja Sol Tortilla Grill delivers all of this and more to a public searching for alternatives to the traditional quick-service market segment.