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Updated RecentlyWinger's Grill & Bar vs Friendly's Restaurants Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Winger's Grill & Bar vs Friendly's Restaurants including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $150,000 - $550,000 | $498,500 - $1,950,000 |
| Franchise Fee | $35,000 | $30,000 - $35,000 |
| Royalty Fee | 4% | 4% |
| Advertising Fee | - | 3.5% |
| Year Founded | 1993 | 1935 |
| Year Franchised | 1997 | 1996 |
| Term Of Agreement | 15 years | 20 years |
| Term Of Agreement | 15 years | 20 years |
| Renewal Fee | 10% of current franchise fee | $5K |
Business Experience Requirements |
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| Experience | Customer Focused Goal Oriented Self-Confident Willing to Be a Part of a Growing Franchise Chain! | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | At Winger's�, we believe nothing guarantees success more than thorough training including the following elements: CASH REGISTER TRANSACTIONS END-OF-SHIFT REPORTING RECIPE PROCEDURE FOOD SANITATION PRINCIPLES BASIC SANITATION PRINCIPLES SUPPLY ORDERING MANAGEMENT REPORTING PROCEDURES MARKETING/LOCAL PROMOTIONS CASH CONTROL PROCEDURES CUSTOMER RELATIONS COOKING PROCEDURES BASIC SAFETY PROCEDURES PRODUCT ORDERING ROTATION PROCEDURES FINANCE OUR GOAL IS TO CREATE A COMFORTABLE AND CAPABLE OWNER/OPERATOR BY THE END OF THE TRAINING | - |
| Support | Our team supports franchisees during the initial phases of business, such as site selection, construction, marketing, finance and training. We provide continuous services in areas such as � Proven Success � Easily expandable to multiple locations � Assistance with site selection and lease negotiation � Assistance with advertising and promotion � Assistance with store decor including: full sign package, equipment package and complete menu package. � Use of proprietary recipes and goods � Low start up costs, great conversion opportunities | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad slicks, National media |
| Operations |
40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 35 Absentee ownership of franchise is allowed. (30% of current franchisees are owner/operators) |
Franchisees required to buy multiple units/master licenses; 62% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Winger's Grill & Bar
Eric Slaymaker founded the first Winger's Diner in 1993 out of a 1940s Pullman train car in Salt Lake City. Featuring Buffalo-style chicken wings, the restaurant was popular with many, including NBA basketball players who were in town to play the Utah Jazz. The Winger's concept is now franchised across the United States through Winger's Franchising Inc.
Parent company The Slaymaker Group, founded by Slaymaker, has more than 20 years of management experience and operates Tony Roma's and T.G.I. Friday's restaurants in addition to Winger's.
About Friendly's Restaurants
In Springfield, Massachusetts at the height of the Great Depression in 1935, 20 year-old Prestley Blake and his 18 year-old brother Curtis opened an ice cream shop called 'Friendly' that served double-dip cones for 5 cents. The brothers opened a second shop five years later in West Springfield, Massachusetts and added food to the menu. Within a decade, locations opened throughout western Massachusetts and Connecticut. In 1988 Donald N. Smith, the company's current CEO, purchased the company and a year later added an 's' to the name, making it 'Friendly's.'
In May 2000, Friendly's introduced a new food and dessert menu featuring colossal burgers, sandwich wraps, splits, sundaes and Cyclones. Friendly's produces 10 million snack cups and 230,000 gallons of fudge every year. In addition to its restaurants and cafes, Friendly's manufactures a complete line of frozen desserts.