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Below is an in-depth analysis and side-by-side comparison of Winger's Grill & Bar vs Rock & Brews including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $550,000 | $1,478,000 - $4,216,000 |
Franchise Fee | $35,000 | $50,000 |
Royalty Fee | 4% | 4 -5% |
Advertising Fee | - | 1% |
Year Founded | 1993 | 2012 |
Year Franchised | 1997 | 2012 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | 10% of current franchise fee | - |
Business Experience Requirements |
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Experience | Customer Focused Goal Oriented Self-Confident Willing to Be a Part of a Growing Franchise Chain! | Multi-unit restaurant management experience required. Operations experience serving alcoholic beverages and maintaining required licenses. If you do not have that experience you will be required to hire an Operating Partner who has the required experience. Each location must have a full-time, Rock and Brews trained General Manager with experience in operating a full service, casual dining environment including the service of alcoholic beverages. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | At Winger's�, we believe nothing guarantees success more than thorough training including the following elements: CASH REGISTER TRANSACTIONS END-OF-SHIFT REPORTING RECIPE PROCEDURE FOOD SANITATION PRINCIPLES BASIC SANITATION PRINCIPLES SUPPLY ORDERING MANAGEMENT REPORTING PROCEDURES MARKETING/LOCAL PROMOTIONS CASH CONTROL PROCEDURES CUSTOMER RELATIONS COOKING PROCEDURES BASIC SAFETY PROCEDURES PRODUCT ORDERING ROTATION PROCEDURES FINANCE OUR GOAL IS TO CREATE A COMFORTABLE AND CAPABLE OWNER/OPERATOR BY THE END OF THE TRAINING | On-The-Job Training: 6 weeks Classroom Training: Varies |
Support | Our team supports franchisees during the initial phases of business, such as site selection, construction, marketing, finance and training. We provide continuous services in areas such as � Proven Success � Easily expandable to multiple locations � Assistance with site selection and lease negotiation � Assistance with advertising and promotion � Assistance with store decor including: full sign package, equipment package and complete menu package. � Use of proprietary recipes and goods � Low start up costs, great conversion opportunities | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 35 Absentee ownership of franchise is allowed. (30% of current franchisees are owner/operators) | Number of Employees Required to Run: 80 - 160 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
Eric Slaymaker founded the first Winger's Diner in 1993 out of a 1940s Pullman train car in Salt Lake City. Featuring Buffalo-style chicken wings, the restaurant was popular with many, including NBA basketball players who were in town to play the Utah Jazz. The Winger's concept is now franchised across the United States through Winger's Franchising Inc.
Parent company The Slaymaker Group, founded by Slaymaker, has more than 20 years of management experience and operates Tony Roma's and T.G.I. Friday's restaurants in addition to Winger's.
Rock & Brews is an American eatery network established by Michael Zislis, Dave Furano, Dell Furano, Paul Stanley and Gene Simmons of KISS in 2012. The eatery centers is around serving American cooking solace sustenance, close by the particular area's food and group, while keeping up a family-accommodating show condition.