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Below is an in-depth analysis and side-by-side comparison of The Mad Science Group vs School of Rock including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $74,050 - $110,459 | $271,500 - $494,100 |
Franchise Fee | $25,000 | $49,900 |
Royalty Fee | 8% | 8% |
Advertising Fee | - | 3% |
Year Founded | 1985 | 1998 |
Year Franchised | 1995 | 2005 |
Term Of Agreement | 25 years | 10 years |
Term Of Agreement | 25 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | On-Site training in both the business and music instruction aspects of running your school at one of our three training schools On-The-Job Training: 5 hours Classroom Training: 25 hours Additional training as needed |
Support | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations | Assistance in getting your school built including a nationwide network of real estate partners, design and construction standards and guidance, and contracting partners. A proprietary IT system to manage the school business Grand Opening and continued marketing support through plan development and execution, creative and collateral, PR, and A dedicated franchise operations director to work with you Ongoing new product and program development Discounts on equipment through our network of partners The only national network of rock music education schools. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Regional advertising | Ad Templates National Media Regional Advertising SEO Website development Email marketing |
Operations |
Franchise can be run from home. 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 30
Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 14 - 21 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
As children, brothers Ariel and Ron Shlien loved to create crazy science experiments. As adults, they realized that kids like fun, cool science. So in 1985 they started Mad Science by hosting 'edu-taining' birthday parties featuring scienctific demonstrations.
Franchising began in 1995, with initial franchises in Florida and Toronto, and now has franchises worldwide offering educational demonstrations to preschools, in-class and afterschool programs, community centers and scout programs. The company also provides entertainment for birthday parties, special events, camps and more.