Denny's vs Cool Hand Luke's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Denny's vs Cool Hand Luke's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Denny's Franchise
Cool Hand Luke's Franchise
Investment $305,000 - $2,404,695$373,000 - $1,817,500
Franchise Fee $10,000 - $30,000$50,000
Royalty Fee 4.5%-7%-
Advertising Fee 3%-3.5%-
Year Founded 19532004
Year Franchised 19842005
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $10K for 10 years-


Business Experience Requirements

 
Denny's Franchise
Cool Hand Luke's Franchise
Experience
  • Industry experience
  • General business experience
  • Operations experience
  • -

    Financing Options

     
    Denny's Franchise
    Cool Hand Luke's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Denny's Franchise
    Cool Hand Luke's Franchise
    Training On-The-Job Training: 91 hours Classroom Training: 16 hours Additional Training: At existing Denny's restaurants-
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development Email marketing Loyalty program/app-
    Operations 44% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 80

    Absentee Ownership Allowed

    -

    Expansion Plans

     
    Denny's Franchise
    Cool Hand Luke's Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Denny's

    In 1953, Harold Butler opened Danny's Donuts, a Lakewood, California, stand that served coffee and doughnuts 24 hours a day. The following year, the stand grew and its name was changed to Danny's Coffee Shops. Five years later, there were 20 shops in the chain, and the company changed its name to Denny's. Denny's locations serve breakfast, lunch and dinner choices 24 hours a day. Denny's New & Emerging Markets incentive program is designed to help us recruit exceptional new franchisees to seize valuable market share in new & emerging markets. Under the program, new franchisees can save up to $1 million by developing 4 new restaurants in new & emerging markets. The estimated savings include reduced: initial fees, royalty rate, marketing fees, market planning fee, store design fees, NRO training, and MGIP (development fees). With a flexible, cost-effective prototype & best-in-class systems, Denny's is positioned for sustained franchise growth.

    The total investment necessary to begin operation of a Denny’s franchise is from $1,330,525.50 to $2,404,695.50 for a Denny’s Heritage facility; from $305,000 to $826,000 for a nontraditional Denny’s, including The Den; and from $1,025,528.50 to $1,659,695.50 for Denny’s within a Travel Center (these numbers exclude real estate). This includes the initial franchise fee of $10,000 to $30,000 and the New Restaurant Opening fee of $0 to $36,000, for a total of $10,000 to $66,000, which must be paid to the franchisor or affiliate.

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    #59 on Franchise Rankings.com
    #83 on Franchise 500 for 2021  Not on Franchise 500 for 2020


    About Cool Hand Luke's

    Cool Hand Luke’s Steakhouse and Saloon opened its first location in Clovis Ca. in Dec. 2004. From the very beginning the locals named it the "Coolest joint in town" Since then we have expanded to 11 other units in California and one in Eagle Idaho. What makes us unique is our hand cut marinated steaks that come directly from our own Meat Company.

    Project Expansion

    We are looking for qualified franchisees to expand into new frontiers. Current Opportunity exists in the San Diego and Los Angeles Ca. area. Our Western Themed Wild West Grill offers communities an opportunity to "Step back in time and enjoy a unique dining experience with extraordinary value. Franchise Support

    Cool Hand Luke’s Steakhouse and Saloon is part of a family of Brands that dates back to 1964. With decades of experience behind us and the future before us, the Dynaco team will join forces with you to build your business on a solid foundation. Our team will assist you from the beginning steps including site selection, plan design, thru training and opening your restaurant. We offer a offer comprehensive training program and ongoing evaluation and support to ensure your success.

    Every decision made by the parent Company is made with the franchisee in mind. Food development, cost control, and expense management are handled by the President, senior staff and our franchise board. Knowing how important communication is to the success of a company, we hold various meetings throughout the year with franchise owners and our staff to discuss marketing, research and development, networking and many other issues related to our business. We come together as a team to plan, brainstorm, and guide our company to the future.