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Updated RecentlyBaja Sol Tortilla Grill vs Rockin' Baja Lobster Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Baja Sol Tortilla Grill vs Rockin' Baja Lobster including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $230,000 - $1,203,000 | $240,400 - $1,200,000 |
| Franchise Fee | $25,000 | $30,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 3%local, 1.5%nat'l | - |
| Year Founded | 1995 | 1992 |
| Year Franchised | 1995 | 2004 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | $10000 | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/Yes | No/No |
| Receivables | No/Yes | No/No |
| Payroll | No/Yes | No/No |
Training & Support |
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| Training | - | - |
| Support | Grand opening, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising | Co-op advertising, National media, Regional advertising |
| Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Baja Sol Tortilla Grill
Baja Sol Tortilla Grill capitalizes on today's consumers' maturing tastes within the fast-casual market. It combines the need for speed of service with healthy products that taste good. Baja Sol Tortilla Grill is about fresh food fast. Microwaves? Not here! Lard? No thanks! MSG? No way! Tortillas made fresh right before the consumer's eyes. Fresh produce. Real chicken breasts. Salsas made fresh daily. Menu items prepared to order, in a clean, contemporary facility. Baja Sol Tortilla Grill delivers all of this and more to a public searching for alternatives to the traditional quick-service market segment.
About Rockin' Baja Lobster
NOW EXPANDING THROUGHOUT THE UNITED STATES! 44 Units in Development Act Now to Reserve Prime Territories Signature "Big Baja Bucket" and famous "Golden Sombrero Bucket" Rockin' Baja has been serving its customers their famous buckets brimming with shrimp and lobster wrapped in warm tortillas since 1983. Their Puerto Nuevo style of cooking where everything is flash fried and dusted with Mexican spices has quickly became a favorite among local residents and tourists alike. Rockin' Baja Support At A Glance: * Real Estate & Site Selection Support * Construction & Design * On-Site Restaurant Opening Support * Local Store Marketing & Promotions * Training & Operations Program * Franchisee Intranet