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Below is an in-depth analysis and side-by-side comparison of Baja Sol Tortilla Grill vs Blue Moon Mexican Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $230,000 - $1,203,000 | $370,200 - $482,500 |
Franchise Fee | $25,000 | $40,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 3%local, 1.5%nat'l | 2% local+ 1%Nat'l |
Year Founded | 1995 | 1986 |
Year Franchised | 1995 | 2002 |
Term Of Agreement | 10 years | 10 years +5+5 |
Term Of Agreement | 10 years | 10 years +5+5 |
Renewal Fee | $10000 | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | - | - |
Support | Grand opening, Field operations/evaluations | Phone, email, and periodic on-site visits to your restaurant location. Plus, we regularly update our operations manual with new procedures, recipes, and other information designed to improve operations for all franchisees. |
Marketing | Co-op advertising | - |
Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Baja Sol Tortilla Grill capitalizes on today's consumers' maturing tastes within the fast-casual market. It combines the need for speed of service with healthy products that taste good. Baja Sol Tortilla Grill is about fresh food fast. Microwaves? Not here! Lard? No thanks! MSG? No way! Tortillas made fresh right before the consumer's eyes. Fresh produce. Real chicken breasts. Salsas made fresh daily. Menu items prepared to order, in a clean, contemporary facility. Baja Sol Tortilla Grill delivers all of this and more to a public searching for alternatives to the traditional quick-service market segment.
The Blue Moon Mexican Cafe is a full-service neighborhood Mexican restaurant. Fresh, homemade and creative Mexican and Southwest fare are served in a fun and inviting atmosphere. The business places an emphasis on quality along with a dedication to phenomenal customer service.
Blue Moon Mexican Cafe opened in the Chelsea section of Manhattan in 1987. In 1990, a second Manhattan store was opened on the Upper East Side. Then, in 1995, BMMC moved across the river and opened the first suburban Blue Moon in Bergen County, New Jersey. The business announced the formation of Blue Moon Franchises LLC in May 2007.