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Below is an in-depth analysis and side-by-side comparison of Baja Sol Tortilla Grill vs Lime Fresh Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $230,000 - $1,203,000 | $544,000 - $730,000 |
Franchise Fee | $25,000 | $30,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | 3%local, 1.5%nat'l | - |
Year Founded | 1995 | 2004 |
Year Franchised | 1995 | 2008 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $10000 | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | - | - |
Support | Grand opening, Field operations/evaluations | - |
Marketing | Co-op advertising | - |
Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Baja Sol Tortilla Grill capitalizes on today's consumers' maturing tastes within the fast-casual market. It combines the need for speed of service with healthy products that taste good. Baja Sol Tortilla Grill is about fresh food fast. Microwaves? Not here! Lard? No thanks! MSG? No way! Tortillas made fresh right before the consumer's eyes. Fresh produce. Real chicken breasts. Salsas made fresh daily. Menu items prepared to order, in a clean, contemporary facility. Baja Sol Tortilla Grill delivers all of this and more to a public searching for alternatives to the traditional quick-service market segment.
If you've eaten at Lime Fresh Mexican Grill, it is easy to see what sets us apart from the rest. Our fresh food prepared daily, homemade salsas, more than 50 hot sauces and our high-end decor gives guests the casual-style atmosphere with fast-casual convenience that they can't seem to get enough of. Lime has never lost sight of its fresh focus as it expands. All locations have fresh produce delivered daily from local markets and its meats are charbroiled on grills in an exhibition-style kitchen. Guests also have the option of making their meal with whole wheat, multi-grain or low-carb items. Lime's stores are outfitted with Chicago brick and hammered copper countertops, and earth-tone fax-finish walls adorned with custom dark hard wood trim and hanging lime baskets. Entrepreneurs are often attracted to Lime because of its consistent lines out the door, fresh food, atmosphere and over-the-top guest service, all of which has made Lime a favorite since 2004.