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Below is an in-depth analysis and side-by-side comparison of Baja Sol Tortilla Grill vs Rusty Taco including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $230,000 - $1,203,000 | $529,817 - $796,325 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | 5% | 6% - 4% |
Advertising Fee | 3%local, 1.5%nat'l | 1%local |
Year Founded | 1995 | 2010 |
Year Franchised | 1995 | 2011 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $10000 | - |
Business Experience Requirements |
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Experience | - | *Liquid Capital of $450,000 + ($150,000 per restaurant) *Existing banking relationship that works with your current restaurant operation *Financial qualifications may vary due to location *Average Initial Investment is $350,000 |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | - | The franchise partner will be responsible for attending a 4 week training program in Dallas, Texas. The goal is to provide you the knowledge and tools to operate a great Rusty Taco restaurant. |
Support | Grand opening, Field operations/evaluations | *Support in areas of great people development, operational excellence, and assisting franchisees with their financial fundamentals *Assist you in building on your operational foundation *All products will be sourced from a local distributor. Rusty Taco will ensure all products meet our quality standards and specifications. |
Marketing | Co-op advertising | - |
Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | *Own and operate a minimum of 3 Rusty Taco restaurants |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Baja Sol Tortilla Grill capitalizes on today's consumers' maturing tastes within the fast-casual market. It combines the need for speed of service with healthy products that taste good. Baja Sol Tortilla Grill is about fresh food fast. Microwaves? Not here! Lard? No thanks! MSG? No way! Tortillas made fresh right before the consumer's eyes. Fresh produce. Real chicken breasts. Salsas made fresh daily. Menu items prepared to order, in a clean, contemporary facility. Baja Sol Tortilla Grill delivers all of this and more to a public searching for alternatives to the traditional quick-service market segment.