Taco Del Mar vs California Tortilla Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Taco Del Mar vs California Tortilla including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

Taco Del Mar Franchise
California Tortilla Franchise
Investment $146,000 - $294,000$378,400 - $697,000
Franchise Fee $15,000 - $23,000$40,000
Royalty Fee 6%5%
Advertising Fee -.5% local +2% Nat'l
Year Founded 19921995
Year Franchised 19961995
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee $5K-

Business Experience Requirements

Taco Del Mar Franchise
California Tortilla Franchise
Experience - * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System.

Financing Options

Taco Del Mar Franchise
California Tortilla Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

Taco Del Mar Franchise
California Tortilla Franchise
Training - On-The-Job Training: 200 hours Classroom Training: 10 hours
Support Internet, Security/safety procedures, Field operations/evaluationsPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op advertising, Regional advertising Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations 25% of all franchisees own more than one unit

Absentee ownership of franchise is NOT allowed.

Absentee Ownership Allowed Number of Employees Required to Run: 15

Expansion Plans

Taco Del Mar Franchise
California Tortilla Franchise
US Expansion YesYes
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Taco Del Mar

Taco Del Mar is a fast-casual restaurant chain that specializes in coastal Mexican cuisine. It first opened in Seattle, WA over 25 years ago, and currently has locations across the U.S. and Canada. High Bluff Capital acquired Taco Del Mar in July 2018.
We work for youTaco Del Mar believes that great franchise partnerships create great successes. We have built our organization in order to develop positive and profitable relationships with our franchisees. * We begin each day focused on franchise profitability. * We strive to be the best franchisor in the food industry. * We understand the value of creating a concept that is quick and easy to replicate. * We developed our system to return the highest ROI to the franchisee in the shortest time. * We know that a profitable franchise system drives corporate profitability, not the other way around. * We embrace new ideas. * We believe in you.

About California Tortilla

California Tortilla is Mexican Re-Imagined. From the ingredients to the preparation to customer service, we’ve transformed a "quick bite” into a mouth-watering, crave-inducing, "I can’t wait to come back” experience.

California Tortilla is a unique fast casual Mexican restaurant franchise that serves "California style” Mexican food. We focus on one aspect that many other Fast Casuals continue to ignore; quality. We source the best ingredients from local farm to table purveyors. We use only premium proteins and our salsa, guacamole, queso and sauces are made fresh daily and are never frozen. In fact, there’s no freezer on site at all. Our menu is Chef-Inspired, and while we cater to individual customer needs, we offer bold and exciting flavor profiles in our signature products. Perhaps most importantly, guests aren’t a number at Cal Tort. They are individuals… people that we really like and want to see again and again.