California Tortilla Franchise

Mexican restaurant

Flavor & Fun!

California Tortilla is a fast growing, fast casual Mexican restaurant that offers a lot of great food at great prices. We make everything fresh daily and we rely on spices to give our food its unique and delicious flavor - not fat.

Since 1995, California Tortilla has been constantly redefining and perfecting the fast-casual Mexican food concept. We put a funky, California twist on the traditional burrito and serve it up with a lot of fun by spunky employees. Only at California Tortilla can you get our signature Blackened Chicken Caesar burrito, Honey Lime Burrito or Crunchy BBQ Ranch Burrito, to name just a few of our most popular. And only at California Tortilla can you experience zany promotions like Pop-Tart Day, Animal Noise Day, Freeze-Pop Day and our famous Monday Night Mystery Prize Burrito Wheel!

Own a California Tortilla Franchise!
Offering amazing food and operational excellence in an exciting and fun atmosphere, we've created a great opportunity for you to become part of the California Tortilla team!

It's time to give yourself permission to build your days around what's important to you! You're in Control!
For more information, complete our FREE FRANCHISE ADVICE form!

Please Note: The operators of California Tortilla, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official California Tortilla website.

How much does it cost to open a California Tortilla Franchise?

The estimated investment required to open a California Tortilla Franchise is between $378,400-$697,000. There is an initial franchise fee of $30,000 which grants you the license to run a business under the California Tortilla name.

Individual Unit Costs

  • Initial Investment:
  • Initial Franchise Fee:
  • Royalty Fee:
  • Advertising Fee:
    .5% local +2% Nat'l
  • Term of Agreement:
    10 years

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Franchise Spotlight: How California Tortilla Handles Comments In An Online World
Spontaneous and quirky California Tortilla is known for giving out free tacos if customers use the secret password, celebrating National Pop Tart Day with free Pop Tarts and other promotions that engage customers to keep the conversation going. With nearly 40 locations, the taco chain has its ear to...

California Tortilla Opens 40th Location On Air Force Base
California Tortilla celebrated the grand opening of its 40th restaurant when the doors opened at the newest location on Bolling Air Force Base. "We're thrilled to open our latest location at Bolling Air Force Base," said California Tortilla president Bob Phillips. "We feel that non-traditional lo...

California Tortilla Launches "get In On It" Social Media Campaign
California Tortilla is encouraging its customers to "Get In On It" during the month of October, referring to its vast social media network. More than 100,000 subscribers to their Taco Talk newsletter, along with thousands of Burrito Elito Club members, Facebook friends and Twitter followers, will re...

California Tortilla Voted Best Burrito
California Tortilla was voted "Best Burrito" by readers in the July 2009 issue of Washingtonian Magazine. The hotly contested category featured national players such as Chipotle and Moe's Southwest Grill, each placing second and third, respectively. "Winning this award is confirmation that our c...

California Tortilla Launches Social-networking Promo
Throughout the month of April, California Tortilla will announce secret passwords through one of their social networking vehicles that customers can use to access specific free menu items that day. The chain has not announced which method will be used each day, so they are encouraging customers to j...

California Tortilla News & Press Releases

When did the first California Tortilla open? 1995
When did California Tortilla start Franchising? 1995


On-The-Job Training: 200 hours
Classroom Training: 10 hours

Purchasing Co-ops
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform


Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
Website development
Email marketing
Loyalty program/app

Absentee Ownership Allowed Number of Employees Required to Run: 15

Business Experience:

  • A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise;
  • Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!);
  • A passionate commitment to customer service;
  • A sound operating plan to manage your business;
  • A cultural fit with California Tortilla and a passion for Mexican food;
  • The willingness to learn and apply the California Tortilla Operating System.

  • To calculate how much income a franchise owner can do at California Tortilla Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.

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    Legal Disclaimer: This information is not a franchise offering for California Tortilla and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a California Tortilla franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.

    California Tortilla

    California Tortilla

    20 Courthouse Sq. Suite 206
    Rockville, MD


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