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Updated RecentlySan Francisco Oven vs Potbelly Sandwich Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of San Francisco Oven vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $474,100 - $807,300 | $534,950 - $874,000 |
| Franchise Fee | $25,000 | $40,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | Up to 4% |
| Year Founded | 2001 | 1977 |
| Year Franchised | 2003 | 2009 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 - 30
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About San Francisco Oven
San Francisco Oven™ offers franchise development opportunities in the following states: Alabama Florida Kentucky Minnesota New York South Carolina West Virginia Arkansas Georgia Louisiana Mississippi North Carolina Tennessee Wisconsin Connecticut Indiana Massachusetts Missouri Ohio Texas Delaware Iowa Michigan New Jersey Pennsylvania Virginia
Each area developer is required to operate in a market area that will support a minimum of three (3) San Francisco Oven™ restaurants, and must commit to opening each restaurant within the territory no less frequently than one unit every 12-18 months. In certain markets some single units will be awarded.