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Below is an in-depth analysis and side-by-side comparison of Fruitfull vs I Can't Believe It's Yogurt including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $30,362 - $85,670 | $110,000 - $203,000 |
| Franchise Fee | $21,000 | $15,000 |
| Royalty Fee | 0 | 0 |
| Advertising Fee | - | 2.3% |
| Year Founded | 1991 | 1977 |
| Year Franchised | 1993 | 1983 |
| Term Of Agreement | 10 years | 10 years +10 |
| Term Of Agreement | 10 years | 10 years +10 |
| Renewal Fee | $500 | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | 1. Corporate Headquarters 10 Days 2. Store 1 Week |
| Support | Newsletter, Meetings, Internet | - |
| Marketing | Ad slicks, National media | - |
| Operations |
Franchise can be run from home.
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Average Number of Employees: 2 Full-time, 6 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Through nearly 5,000 franchises, CoolBrands International Inc., formerly known as Yogen Fruz World-Wide, Inc. sells frozen yogurt and ice cream, including I Can't Believe It's Yogurt, in Canada, the United States, and 80 other countries worldwide.