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Below is an in-depth analysis and side-by-side comparison of McAlister's Deli vs Einstein Bros. Bagels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $398,000 - $2,094,200 | $138,550 - $935,850 |
Franchise Fee | $15,000 - $35,000 | $35,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 3% | 5% |
Year Founded | 1989 | 1995 |
Year Franchised | 1994 | 2006 |
Term Of Agreement | 10 years +5+5+5 | - |
Term Of Agreement | 10 years +5+5+5 | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 206 hours Classroom Training: 45 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | No |
Einstein Noah Restaurant Group, Inc. is a leader in the quick casual segment of the restaurant industry. We specialize in high-quality foods for breakfast and lunch in a cafe atmosphere with a neighborhood emphasis. Our product offerings include fresh baked goods, made-to-order sandwiches, bagels, soups, salads, desserts, premium coffees and other cafe beverages. We operate and license locations primarily under the Einstein Bros. and Noah's brand names, and franchise locations primarily under the Manhattan and Chesapeake brand names. We also operate a dough production facility. We view our business as a single segment with a focus on our company-operated restaurants. Our manufacturing and franchise operations are either supportive or ancillary to our main business focus.