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Below is an in-depth analysis and side-by-side comparison of McAlister's Deli vs I Dream of Falafel including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $398,000 - $2,094,200 | $337,811 - $470,302 |
Franchise Fee | $15,000 - $35,000 | $25,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 3% | 3% |
Year Founded | 1989 | 2009 |
Year Franchised | 1994 | 2011 |
Term Of Agreement | 10 years +5+5+5 | 10 years +5+5 |
Term Of Agreement | 10 years +5+5+5 | 10 years +5+5 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Prior experience in foodservice is a plus but not required to join the I Dream of Falafel system. We look for franchise owners who have solid staff management and customer service skills. We are also seeking franchise owners who will be directly involved in the operations and growth of their I Dream of Falafel businesses, unless they have an operating partner with a minimum equity in the business. In turn, we'll provide the support franchisees need to run their I Dream of Falafel operations. We do, of course, also expect that franchisees have the right amount of capital to invest in the franchise. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 206 hours Classroom Training: 45 hours | We will provide pre-opening franchisee training to up to three individuals for up to 28 days at our corporate support center, plus up to ten days of onsite assistance and training around the time of your restaurant's Grand Opening. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | We will provide pre-opening franchisee training to up to three individuals for up to 28 days at our corporate support center, plus up to ten days of onsite assistance and training around the time of your restaurant's Grand Opening. As a franchise owner, you will have access to all I Dream of Falafel trademarks, recipes and procedures. We'll also present you with a copy of our confidential operations manual to help you run your restaurant properly on a day-to-day basis. |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
A Flavorful Opportunity with the I Dream of Falafel Mediterranean Restaurant Franchise Consumers are not only looking for great taste and affordability but also varied, healthier menu options. The I Dream of Falafel Mediterranean restaurant franchise fulfills their wishes! According to a number of media sources, the popularity of Mediterranean cuisine1 (including hummus, chickpeas, yogurt, olive oil, and other items deemed healthful by consumers), continue to grow year over year, as does revenue from sales of Mediterranean-inspired menu selections That's why I Dream of Falafel is appealing to so many different types of customers: from younger students to older professionals, from families to singles, plus vegetarians and vegans, and more - just about everyone can find something to love. The I Dream of Falafel menu is streamlined, yet amazingly diverse, with a nearly limitless number of possible meal combinations and fresh options for all our guests.