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The Miracle reputation for Quality at Moderate Cost was firmly established in the San Francisco Bay Area in these early years. In late 1954 about 90% of Miracle's work was retail--a big swing from the early days. Firm believers in keeping the name, moderate prices and the quick turnaround before the public, Miracle stores spent up to 18% of gross sales to enhance the word-of-mouth awareness, the quality work and resonable prices engendered. The San Mateo, California flagship location opened in 1965 and the success of Miracle Auto Painting as a chain was well established. During these years came the standardization of the Operations Manual, accounting and other business management procedures which had proven themselves over the preceeding several years. Longer term advertising and marketing plans were designed and implemented and franchising began.
Below is a quick comparison of Miracle Auto Painting against other Automotive Painting & Body Repair franchises and business opportunities. For an in depth comparison of Miracle Auto Painting with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.
Franchise | Franchise Fee | Royalty | Advertising Fee | Development Costs |
Aero Colours | $25,000-$125,000 | 7% | $49,000-$174,000 | |
Altracolor Systems | $8,000-$19,950 | $95/wk. | $37,500-$53,950 | |
Atlantic Pinstriping | $30,000 | 7% | $45,600-$68,500 | |
Carsmetics | $25,000 | $35,000-And Up | ||
ChipsAway | $45,000 | $45,000-$70,000 | ||
ClearBra | $20,000-$27,500 | $102,800-$193,000 | ||
ColorAll Technologies | $17,000-$75,000 | 10% | 0 | $35,000-$147,200 |
Colors On Parade | $2,500-$5,000 | 7-30% | 1% | $16,100-$84,000 |
Dent Clinic | $20,000 | $80,000 | ||
Dent Doctor | $13,900-$23,900 | 6% | $62,250-$163,600 | |
Doctor's Touch, The | $38,950 | 7% | $56,300-$85,950 | |
Maaco Auto Painting & Bodyworks | $40,000 | 9% | $1K/wk. | $297,313-$587,860 |
MARS | $15,000 | 7% | $49,000 | |
Onsite Recon | $22,500 | No less than 9% | 2% Nat'l 3% Local | $80,996-$120,111 |
Paint Bull | N/A | $5,000-$30,000 | ||
Touch Up Guys | $30,000-$45,000 | $77,000-$291,500 | ||
Ziebart | $30,000 | 5%-8% | 5% | $297,800-$469,100 |