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Below is an in-depth analysis and side-by-side comparison of Once Upon A Child vs Air Traffic including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $254,700 - $396,600 | $166,200 |
Franchise Fee | $25,000 | $30,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | $1K/yr. | - |
Year Founded | 1984 | 1993 |
Year Franchised | 1992 | 2003 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $5K | $5K |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | On-The-Job Training: 24 hours Classroom Training: 55 hours | - |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising |
Operations | Number of Employees Required to Run: 3 - 5 |
100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 - 10
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | Yes | No |
International Expansion | Yes | No |
Air Traffic Stores are an exciting new franchise concept that creates an interactive environment for customers to shop and play at the same time.Air Traffic created a unique niche in the billion-dollar toy and game industry. Popular brand names, product ties to the entertainment industry, and millions of marketing dollars create excitement about the product and ring the register at your store. At Air Traffic our #1 objective is to develop a team between our franchisee and our retail support staff. This team will work together to maximize the profitability of the store.