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Below is an in-depth analysis and side-by-side comparison of Once Upon A Child vs Gymboree including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $254,700 - $396,600 | $81,143 - $267,593 |
Franchise Fee | $25,000 | $45,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | $1K/yr. | - |
Year Founded | 1984 | 1976 |
Year Franchised | 1992 | 1978 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | On-The-Job Training: 24 hours Classroom Training: 55 hours | - |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations | Number of Employees Required to Run: 3 - 5 |
International franchisees required to buy multiple units/master licenses; 44% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | Yes | No |
International Expansion | Yes | Yes |
San Francisco mother Joan Barnes created the Gymboree Play and Music Program in 1976 when she couldn't find a safe place for new parents and children to play and exercise together. There are now locations across the United States and throughout the world.
Gymboree Play and Music centers offer different classes each week for children ranging from newborn through 4 years old. Classes are designed to stimulate the senses and encourage children's development.