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Updated RecentlyOnce Upon A Child vs USA Baby Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Once Upon A Child vs USA Baby including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $254,700 - $396,600 | $344,000 - $650,000 |
| Franchise Fee | $25,000 | $23,400 - $60,200 |
| Royalty Fee | 5% | 3% |
| Advertising Fee | $1K/yr. | - |
| Year Founded | 1984 | 1975 |
| Year Franchised | 1992 | 1986 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | On-The-Job Training: 24 hours Classroom Training: 55 hours | - |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad slicks, Regional advertising |
| Operations | Number of Employees Required to Run: 3 - 5 |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | Yes | No |
| International Expansion | Yes | Yes |
Company Overviews
About Once Upon A Child
Founded in 1984 in Columbus, Ohio, Once Upon A Child specializes in selling new and used children's clothes, toys, furniture and equipment. Franchises were first offered in 1992. The company is owned by Winmark (formerly Grow Biz), which also franchises Music Go Round, Plato's Closet, and Play It Again Sports.
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#110 in Franchise 500 for 2020.
#233 in Franchise 500 for 2021.
About USA Baby
USA Baby was founded in 1975 by Alan Levine. It began franchising in 1986 and the chain now includes international locations. USA Baby offers more than 2,000 items for infant and child care. The privately held company is based in Elmhurst, Illinois.