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Below is an in-depth analysis and side-by-side comparison of Locos Grill & Pub vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $575,400 - $1,960,000 | $534,950 - $874,000 |
Franchise Fee | $35,000 | $40,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | - | Up to 4% |
Year Founded | 1988 | 1977 |
Year Franchised | 1997 | 2009 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
A lot of us grow up dreaming maybe we could own our own business one day. And a lot of us think about how fun it could be if that business was a restaurant. What keeps us from executing that dream? Money?
Not knowing where to start? Not understanding what to do first, last and everything in between?
Stop dreaming and take action! Become an owner/operator of Locos Grill & Pub.
We will walk you through the entire process from site selection to design hiring and training a staff and be right beside you when you open and get comfortable being your own boss!
With 33 years of experience, why would you go anywhere else?